Kool-Aid Kool-Pops Consumer Insights

Who buys Kool-Aid Kool-Pops?

A Kool-Aid Kool-Pops consumer is generally lower income, African American, and young adult age. Kool-Aid Kool-Pops consumers are more likely to purchase Kool-Aid Kool-Pops during larger pantry stocking trips. Brands such as Cottonelle, Wrigley's Extra, and Ziploc also tend to be purchased in the same trip. See sample consumer insights data below.

Kool-Aid Kool-Pops Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
9.1%
Total Basket $ (median)
$11.00

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kool-Aid Kool-Pops Consumer Demographics

demographic
index
Female
103
Male
75
<24
97
25-34
105
35-44
101
45-54
95
55-64
93
65+
91
African American
210
Asian
63
Caucasian
94
Hispanic
126
demographic
index
Has Kids
105
No Kids
89
- $20k
126
$20k-40k
130
$40k-60k
126
$60k-80k
95
$80k-100k
64
$100k-125k
53
$125k +
93
No College
128
College
100
Adv. Degree
67

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Kool-Aid Kool-Pops Basket Affinity & Size

brand
basket affinity
Cottonelle 22.0x
Wrigley's Extra 18.0x
Ziploc 15.3x
Twizzlers 14.2x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
222
Pantry Stocking (21+ Items)
238

Where is Kool-Aid Kool-Pops Purchased?

channels
index
Dollar
4915
Drug
6
Food
11
Gas & Convenience
226
Mass
2
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.8x
Armour 1.7x
Yoplait Go-Gurt 1.6x
Hunt's Snack Pack 1.6x

How Did They Pay?

method
index
Cash
192
Credit
67
Debit
85
Food Stamps
120

When is Kool-Aid Kool-Pops Purchased?

day of week
Sun
12.0%
Mon
11.9%
Tue
13.6%
Wed
14.2%
Thu
14.5%
Fri
16.3%
Sat
17.5%
time of day
Morning
12.9%
Noon
19.4%
Afternoon
36.3%
Evening
29.9%
Late
1.5%

Get More Kool-Aid Kool-Pops Data

Better understand Kool-Aid Kool-Pops consumers with the latest demographic and purchase data.

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Find Answers to Questions

One arrow going a different direction

Which brands do Kool-Aid Kool-Pops consumers switch to?

Stop sign

Why do consumers stop buying Kool-Aid Kool-Pops products?

Store front

Which retailers do Kool-Aid Kool-Pops shoppers prefer to shop at?

Sale sign

What motivates consumers to try Kool-Aid Kool-Pops products?

Research the Kool-Aid Kool-Pops Target Market

Arrow and target

Who actually buys Kool-Aid Kool-Pops? Do these consumers match the intended target market of Kool-Aid Kool-Pops?

Thought bubble

What motivates the target market to buy Kool-Aid Kool-Pops?

Magnifying glass

What other target market should Kool-Aid Kool-Pops look at?

Venn diagram

Which other brands have a similar target market?

About Our Kool-Aid Kool-Pops Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.