Kool-Aid Consumer Insights

Who buys Kool-Aid?

A Kool-Aid consumer is generally very low income, African American, and lower middle age. Kool-Aid consumers are more likely to purchase Kool-Aid during larger pantry stocking trips. Brands such as Maruchan Ramen, Hawaiian Punch, and Armour also tend to be purchased in the same trip. See sample consumer insights data below.

Kool-Aid Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
3.3%
Total Basket $ (median)
$60.65

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kool-Aid Consumer Demographics

demographic
index
Female
102
Male
78
<24
81
25-34
113
35-44
114
45-54
81
55-64
58
65+
45
African American
225
Asian
68
Caucasian
93
Hispanic
130
demographic
index
Has Kids
120
No Kids
54
- $20k
137
$20k-40k
120
$40k-60k
113
$60k-80k
102
$80k-100k
89
$100k-125k
77
$125k +
60
No College
126
College
99
Adv. Degree
75

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Kool-Aid Basket Affinity & Size

brand
basket affinity
Maruchan Ramen 5.3x
Hawaiian Punch 5.0x
Armour 4.9x
Bar-S 4.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
479

Where is Kool-Aid Purchased?

channels
index
Beauty
1
Club
86
Dollar
205
Drug
17
Food
112
Gas & Convenience
53
Mass
104
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.6x
Armour 1.5x
Totino's Party Pizza 1.5x
Sunbeam 1.4x

How Did They Pay?

method
index
Cash
107
Credit
76
Debit
99
Food Stamps
265

When is Kool-Aid Purchased?

day of week
Sun
17.4%
Mon
13.1%
Tue
12.4%
Wed
11.9%
Thu
12.3%
Fri
15.5%
Sat
17.3%
time of day
Morning
14.8%
Noon
16.0%
Afternoon
33.1%
Evening
28.8%
Late
7.4%

Get More Kool-Aid Data

Better understand Kool-Aid consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Kool-Aid consumers switch to?

Stop sign

Why do consumers stop buying Kool-Aid products?

Store front

Which retailers do Kool-Aid shoppers prefer to shop at?

Sale sign

What motivates consumers to try Kool-Aid products?

Research the Kool-Aid Target Market

Arrow and target

Who actually buys Kool-Aid? Do these consumers match the intended target market of Kool-Aid?

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What motivates the target market to buy Kool-Aid?

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What other target market should Kool-Aid look at?

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Which other brands have a similar target market?

About Our Kool-Aid Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.