Kool-Aid Jammers Consumer Insights

Who buys Kool-Aid Jammers?

A Kool-Aid Jammers consumer is generally very low income, African American, and lower middle age. Kool-Aid Jammers consumers are more likely to purchase Kool-Aid Jammers during larger pantry stocking trips. Brands such as Kelloggs Pop Tarts, Hawaiian Punch, and Oscar Mayer Lunchables also tend to be purchased in the same trip. Sample consumer insights data below.

Kool-Aid Jammers Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.29
% of Basket $ (median)
4.4%
Total Basket $ (median)
$52.00

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kool-Aid Jammers Consumer Demographics

demographic
index
Female
103
Male
71
<24
66
25-34
114
35-44
125
45-54
71
55-64
37
65+
34
African American
218
Asian
85
Caucasian
91
Hispanic
139
demographic
index
Has Kids
129
No Kids
34
- $20k
114
$20k-40k
110
$40k-60k
110
$60k-80k
107
$80k-100k
94
$100k-125k
88
$125k +
69
No College
119
College
99
Adv. Degree
81

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Kool-Aid Jammers Basket Affinity & Size

brand
basket affinity
Kelloggs Pop Tarts 5.3x
Hawaiian Punch 5.1x
Oscar Mayer Lunchables 5.0x
Armour 4.9x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
449

Where is Kool-Aid Jammers Purchased?

channels
index
Beauty
1
Club
158
Dollar
183
Drug
11
Food
93
Gas & Convenience
12
Mass
105
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.7x
Dannon Danimals 1.7x
Armour 1.6x
Yoplait Go-Gurt 1.6x

How Did They Pay?

method
index
Cash
102
Credit
78
Debit
102
Food Stamps
257

When is Kool-Aid Jammers Purchased?

day of week
Sun
17.4%
Mon
12.8%
Tue
11.9%
Wed
12.3%
Thu
12.8%
Fri
15.8%
Sat
17.0%
time of day
Morning
15.6%
Noon
16.7%
Afternoon
33.1%
Evening
28.6%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kool-Aid Jammers consumers purchase?

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Why do Kool-Aid Jammers consumers try new brands?

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Where do Kool-Aid Jammers consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kool-Aid Jammers Target Market

Arrow and target

Who actually buys Kool-Aid Jammers? Do these consumers match the intended target market of Kool-Aid Jammers?

Thought bubble

What motivates the target market to purchase Kool-Aid Jammers?

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What other target market should Kool-Aid Jammers look at?

venn diagram

Which other brands have a similar target market?

About Our Kool-Aid Jammers Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.