Kool-Aid Jammers Consumer Insights

Who buys Kool-Aid Jammers?

A Kool-Aid Jammers consumer is generally very low income, African American, and lower middle age. Kool-Aid Jammers consumers are more likely to purchase Kool-Aid Jammers during larger pantry stocking trips. Brands such as Kelloggs Pop Tarts, Hawaiian Punch, and Oscar Mayer Lunchables also tend to be purchased in the same trip. See sample consumer insights data below.

Kool-Aid Jammers Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.29
% of Basket $ (median)
4.4%
Total Basket $ (median)
$52.00

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kool-Aid Jammers Consumer Demographics

demographic
index
Female
103
Male
71
<24
66
25-34
114
35-44
125
45-54
71
55-64
37
65+
34
African American
218
Asian
85
Caucasian
91
Hispanic
139
demographic
index
Has Kids
129
No Kids
34
- $20k
114
$20k-40k
110
$40k-60k
110
$60k-80k
107
$80k-100k
94
$100k-125k
88
$125k +
69
No College
119
College
99
Adv. Degree
81

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Kool-Aid Jammers Basket Affinity & Size

brand
basket affinity
Kelloggs Pop Tarts 5.3x
Hawaiian Punch 5.1x
Oscar Mayer Lunchables 5.0x
Armour 4.9x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
449

Where is Kool-Aid Jammers Purchased?

channels
index
Beauty
1
Club
158
Dollar
183
Drug
11
Food
93
Gas & Convenience
12
Mass
105
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.7x
Dannon Danimals 1.7x
Armour 1.6x
Yoplait Go-Gurt 1.6x

How Did They Pay?

method
index
Cash
102
Credit
78
Debit
102
Food Stamps
257

When is Kool-Aid Jammers Purchased?

day of week
Sun
17.4%
Mon
12.8%
Tue
11.9%
Wed
12.3%
Thu
12.8%
Fri
15.8%
Sat
17.0%
time of day
Morning
15.6%
Noon
16.7%
Afternoon
33.1%
Evening
28.6%
Late
6.1%

Get More Kool-Aid Jammers Data

Contact us for the latest Kool-Aid Jammers consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Kool-Aid Jammers consumers switch to?

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Why do consumers stop buying Kool-Aid Jammers products?

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Which retailers do Kool-Aid Jammers shoppers prefer to shop at?

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What motivates consumers to try Kool-Aid Jammers products?

Research the Kool-Aid Jammers Target Market

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Who actually buys Kool-Aid Jammers? Do these consumers match the intended target market of Kool-Aid Jammers?

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What motivates the target market to buy Kool-Aid Jammers?

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What other target market should Kool-Aid Jammers look at?

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Which other brands have a similar target market?

About Our Kool-Aid Jammers Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.