Korbel Consumer Insights

Who buys Korbel?

A Korbel consumer is generally very high income, Hispanic, and older age. Korbel consumers are more likely to purchase Korbel during larger pantry stocking trips. Brands such as Simply Juice, Tostitos Scoops, and Canada Dry also tend to be purchased in the same trip. Sample consumer insights data below.

Korbel Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$12.97
% of Basket $ (median)
23.5%
Total Basket $ (median)
$55.23

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Korbel Consumer Demographics

demographic
index
Female
98
Male
121
<24
107
25-34
98
35-44
87
45-54
115
55-64
124
65+
115
African American
70
Asian
81
Caucasian
95
Hispanic
140
demographic
index
Has Kids
80
No Kids
145
- $20k
73
$20k-40k
65
$40k-60k
116
$60k-80k
70
$80k-100k
97
$100k-125k
113
$125k +
177
No College
47
College
104
Adv. Degree
141

Understand Korbel Consumer Behavior

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Korbel Basket Affinity & Size

brand
basket affinity
Simply Juice 10.1x
Tostitos Scoops 8.3x
Canada Dry 7.1x
Bertolli 5.9x
basket size
index
Urgent Need (1-2 Items)
43
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
228

Where is Korbel Purchased?

channels
index
Club
187
Dollar
2
Drug
107
Food
162
Gas & Convenience
60
Mass
39
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.7x
Horizon Organic 1.6x
Taylor Farms 1.5x
Oroweat 1.5x

How Did They Pay?

method
index
Cash
95
Credit
124
Debit
93
Food Stamps
23

When is Korbel Purchased?

day of week
Sun
11.4%
Mon
9.0%
Tue
11.6%
Wed
17.2%
Thu
10.4%
Fri
18.5%
Sat
21.9%
time of day
Morning
13.0%
Noon
18.5%
Afternoon
35.1%
Evening
27.5%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Korbel consumers purchase?

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Why do Korbel consumers try new brands?

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Where do Korbel consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Korbel Target Market

Arrow and target

Who actually buys Korbel? Do these consumers match the intended target market of Korbel?

Thought bubble

What motivates the target market to purchase Korbel?

magnifying glass

What other target market should Korbel look at?

venn diagram

Which other brands have a similar target market?

About Our Korbel Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.