Korbel Consumer Insights

Who buys Korbel?

A Korbel consumer is generally very high income, Hispanic, and older age. Korbel consumers are more likely to purchase Korbel during larger pantry stocking trips. Brands such as Simply Juice, Tostitos Scoops, and Canada Dry also tend to be purchased in the same trip. See sample consumer insights data below.

Korbel Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$12.97
% of Basket $ (median)
23.5%
Total Basket $ (median)
$55.23

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Korbel Consumer Demographics

demographic
index
Female
98
Male
121
<24
107
25-34
98
35-44
87
45-54
115
55-64
124
65+
115
African American
70
Asian
81
Caucasian
95
Hispanic
140
demographic
index
Has Kids
80
No Kids
145
- $20k
73
$20k-40k
65
$40k-60k
116
$60k-80k
70
$80k-100k
97
$100k-125k
113
$125k +
177
No College
47
College
104
Adv. Degree
141

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Korbel Basket Affinity & Size

brand
basket affinity
Simply Juice 10.1x
Tostitos Scoops 8.3x
Canada Dry 7.1x
Bertolli 5.9x
basket size
index
Urgent Need (1-2 Items)
43
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
228

Where is Korbel Purchased?

channels
index
Club
187
Dollar
2
Drug
107
Food
162
Gas & Convenience
60
Mass
39
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.7x
Horizon Organic 1.6x
Taylor Farms 1.5x
Oroweat 1.5x

How Did They Pay?

method
index
Cash
95
Credit
124
Debit
93
Food Stamps
23

When is Korbel Purchased?

day of week
Sun
11.4%
Mon
9.0%
Tue
11.6%
Wed
17.2%
Thu
10.4%
Fri
18.5%
Sat
21.9%
time of day
Morning
13.0%
Noon
18.5%
Afternoon
35.1%
Evening
27.5%
Late
6.0%

Get More Korbel Data

Contact us for the latest Korbel consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Korbel consumers switch to?

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Why do consumers stop buying Korbel products?

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Which retailers do Korbel shoppers prefer to shop at?

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What motivates consumers to try Korbel products?

Research the Korbel Target Market

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Who actually buys Korbel? Do these consumers match the intended target market of Korbel?

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What motivates the target market to buy Korbel?

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What other target market should Korbel look at?

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Which other brands have a similar target market?

About Our Korbel Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.