Kotex Consumer Insights

Who buys Kotex? Kotex consumers are generally lower income, Asian, and adolescent age. Kotex consumers are more likely to purchase Kotex during larger pantry stocking trips. Brands such as Always, Olay, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Kotex Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.49
% of Basket $ (median)
11.2%
Total Basket $ (median)
$48.84

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kotex Consumer Demographics

demographic
index
Female
103
Male
66
<24
145
25-34
105
35-44
105
45-54
104
55-64
51
65+
53
African American
112
Asian
120
Caucasian
96
Hispanic
113
demographic
index
Has Kids
103
No Kids
93
- $20k
113
$20k-40k
113
$40k-60k
107
$60k-80k
101
$80k-100k
93
$100k-125k
85
$125k +
82
No College
99
College
103
Adv. Degree
88

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Kotex Basket Affinity & Size

brand
basket affinity
Always 10.5x
Olay 5.9x
Secret 5.1x
Dove 4.8x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
276

Where is Kotex Purchased?

channels
index
Beauty
17
Club
19
Dollar
212
Drug
274
Food
64
Gas & Convenience
6
Mass
119
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Angel Soft 1.3x
Post Honey Bunches Of Oats 1.3x
Marlboro Gold Pack 1.3x
Gatorade G2 1.3x

How Did They Pay?

method
index
Cash
111
Credit
91
Debit
105
Food Stamps
52

When is Kotex Purchased?

day of week
Sun
15.7%
Mon
13.3%
Tue
13.0%
Wed
12.9%
Thu
12.9%
Fri
14.9%
Sat
17.4%
time of day
Morning
15.1%
Noon
15.9%
Afternoon
32.8%
Evening
28.1%
Late
8.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kotex consumers purchase?

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Why do Kotex consumers try new brands?

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Where do Kotex consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kotex Target Market

Arrow and target

Who actually buys Kotex? Do these consumers match the intended target market of Kotex?

Thought bubble

What motivates the target market to purchase Kotex?

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What other target market should Kotex look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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