Kotex Consumer Insights

Who buys Kotex?

A Kotex consumer is generally lower income, Asian, and adolescent age. Kotex consumers are more likely to purchase Kotex during larger pantry stocking trips. Brands such as Always, Olay, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Kotex Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.49
% of Basket $ (median)
11.2%
Total Basket $ (median)
$48.84

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kotex Consumer Demographics

demographic
index
Female
103
Male
66
<24
145
25-34
105
35-44
105
45-54
104
55-64
51
65+
53
African American
112
Asian
120
Caucasian
96
Hispanic
113
demographic
index
Has Kids
103
No Kids
93
- $20k
113
$20k-40k
113
$40k-60k
107
$60k-80k
101
$80k-100k
93
$100k-125k
85
$125k +
82
No College
99
College
103
Adv. Degree
88

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Kotex Basket Affinity & Size

brand
basket affinity
Always 10.5x
Olay 5.9x
Secret 5.1x
Dove 4.8x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
276

Where is Kotex Purchased?

channels
index
Beauty
17
Club
19
Dollar
212
Drug
274
Food
64
Gas & Convenience
6
Mass
119
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Angel Soft 1.3x
Post Honey Bunches Of Oats 1.3x
Marlboro Gold Pack 1.3x
Gatorade G2 1.3x

How Did They Pay?

method
index
Cash
111
Credit
91
Debit
105
Food Stamps
52

When is Kotex Purchased?

day of week
Sun
15.7%
Mon
13.3%
Tue
13.0%
Wed
12.9%
Thu
12.9%
Fri
14.9%
Sat
17.4%
time of day
Morning
15.1%
Noon
15.9%
Afternoon
32.8%
Evening
28.1%
Late
8.0%

About Our Kotex Consumer Insights

How do we know who buys Kotex? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Kotex consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.