Kraft Cracker Barrel Consumer Insights

Who buys Kraft Cracker Barrel?

A Kraft Cracker Barrel consumer is generally very high income, Caucasian, and older age. Kraft Cracker Barrel consumers are more likely to purchase Kraft Cracker Barrel during larger pantry stocking trips. Brands such as Nabisco Triscuit, Planters, and Lean Cuisine also tend to be purchased in the same trip. See sample consumer insights data below.

Kraft Cracker Barrel Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.47
% of Basket $ (median)
4.8%
Total Basket $ (median)
$72.86

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kraft Cracker Barrel Consumer Demographics

demographic
index
Female
101
Male
89
<24
75
25-34
81
35-44
93
45-54
126
55-64
138
65+
110
African American
100
Asian
33
Caucasian
114
Hispanic
44
demographic
index
Has Kids
95
No Kids
111
- $20k
76
$20k-40k
85
$40k-60k
83
$60k-80k
105
$80k-100k
119
$100k-125k
105
$125k +
130
No College
76
College
103
Adv. Degree
113

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Kraft Cracker Barrel Basket Affinity & Size

brand
basket affinity
Nabisco Triscuit 5.5x
Planters 5.1x
Lean Cuisine 4.2x
Nabisco Ritz 4.2x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
512

Where is Kraft Cracker Barrel Purchased?

channels
index
Club
54
Drug
27
Food
87
Gas & Convenience
1
Mass
139
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.6x
Dannon Oikos 1.6x
Sunny Meadow 1.5x
Birds Eye Steamfresh 1.5x

How Did They Pay?

method
index
Cash
176
Credit
81
Debit
81
Food Stamps
100

When is Kraft Cracker Barrel Purchased?

day of week
Sun
18.8%
Mon
12.4%
Tue
12.1%
Wed
11.2%
Thu
10.8%
Fri
15.5%
Sat
19.1%
time of day
Morning
14.8%
Noon
18.2%
Afternoon
33.9%
Evening
25.7%
Late
7.3%

Get More Kraft Cracker Barrel Data

Contact us for the latest Kraft Cracker Barrel consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Kraft Cracker Barrel consumers switch to?

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Research the Kraft Cracker Barrel Target Market

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Who actually buys Kraft Cracker Barrel? Do these consumers match the intended target market of Kraft Cracker Barrel?

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What motivates the target market to buy Kraft Cracker Barrel?

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What other target market should Kraft Cracker Barrel look at?

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Which other brands have a similar target market?

About Our Kraft Cracker Barrel Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.