Kraft Cracker Barrel Consumer Insights

Who buys Kraft Cracker Barrel? A Kraft Cracker Barrel consumer is generally very high income, Caucasian, and older age. Kraft Cracker Barrel consumers are more likely to purchase Kraft Cracker Barrel during larger pantry stocking trips. Brands such as Nabisco Triscuit, Planters, and Lean Cuisine also tend to be purchased in the same trip. Sample consumer insights data below.

Kraft Cracker Barrel Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.47
% of Basket $ (median)
4.8%
Total Basket $ (median)
$72.86

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  • Recent demographic data

Kraft Cracker Barrel Consumer Demographics

demographic
index
Female
101
Male
89
<24
75
25-34
81
35-44
93
45-54
126
55-64
138
65+
110
African American
100
Asian
33
Caucasian
114
Hispanic
44
demographic
index
Has Kids
95
No Kids
111
- $20k
76
$20k-40k
85
$40k-60k
83
$60k-80k
105
$80k-100k
119
$100k-125k
105
$125k +
130
No College
76
College
103
Adv. Degree
113

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Kraft Cracker Barrel Basket Affinity & Size

brand
basket affinity
Nabisco Triscuit 5.5x
Planters 5.1x
Lean Cuisine 4.2x
Nabisco Ritz 4.2x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
512

Where is Kraft Cracker Barrel Purchased?

channels
index
Club
54
Drug
27
Food
87
Gas & Convenience
1
Mass
139
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.6x
Dannon Oikos 1.6x
Sunny Meadow 1.5x
Birds Eye Steamfresh 1.5x

How Did They Pay?

method
index
Cash
176
Credit
81
Debit
81
Food Stamps
100

When is Kraft Cracker Barrel Purchased?

day of week
Sun
18.8%
Mon
12.4%
Tue
12.1%
Wed
11.2%
Thu
10.8%
Fri
15.5%
Sat
19.1%
time of day
Morning
14.8%
Noon
18.2%
Afternoon
33.9%
Evening
25.7%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kraft Cracker Barrel consumers purchase?

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Why do Kraft Cracker Barrel consumers try new brands?

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Where do Kraft Cracker Barrel consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kraft Cracker Barrel Target Market

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Who actually buys Kraft Cracker Barrel? Do these consumers match the intended target market of Kraft Cracker Barrel?

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What motivates the target market to purchase Kraft Cracker Barrel?

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What other target market should Kraft Cracker Barrel look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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