Kraft Deluxe Consumer Insights

Who buys Kraft Deluxe?

A Kraft Deluxe consumer is generally very low income, African American, and young adult age. Kraft Deluxe consumers are more likely to purchase Kraft Deluxe during larger pantry stocking trips. Brands such as Chef Boyardee, Velveeta, and Maruchan Ramen also tend to be purchased in the same trip. See sample consumer insights data below.

Kraft Deluxe Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.49
% of Basket $ (median)
3.9%
Total Basket $ (median)
$64.43

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kraft Deluxe Consumer Demographics

demographic
index
Female
102
Male
79
<24
75
25-34
110
35-44
101
45-54
102
55-64
84
65+
53
African American
211
Asian
42
Caucasian
98
Hispanic
106
demographic
index
Has Kids
109
No Kids
79
- $20k
131
$20k-40k
106
$40k-60k
117
$60k-80k
91
$80k-100k
99
$100k-125k
70
$125k +
89
No College
118
College
101
Adv. Degree
75

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Kraft Deluxe Basket Affinity & Size

brand
basket affinity
Chef Boyardee 6.2x
Velveeta 5.1x
Maruchan Ramen 4.9x
Kraft Macaroni & Cheese 4.9x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
114
Pantry Stocking (21+ Items)
536

Where is Kraft Deluxe Purchased?

channels
index
Dollar
331
Drug
69
Food
57
Mass
154
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.6x
Johnsonville 1.5x
Sunbeam 1.5x
Sunny Meadow 1.5x

How Did They Pay?

method
index
Cash
126
Credit
79
Debit
95
Food Stamps
216

When is Kraft Deluxe Purchased?

day of week
Sun
18.5%
Mon
13.3%
Tue
11.7%
Wed
12.6%
Thu
12.1%
Fri
14.6%
Sat
17.0%
time of day
Morning
13.6%
Noon
16.1%
Afternoon
35.0%
Evening
28.1%
Late
7.2%

Get More Kraft Deluxe Data

Contact us for the latest Kraft Deluxe consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Kraft Deluxe consumers switch to?

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Why do consumers stop buying Kraft Deluxe products?

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Which retailers do Kraft Deluxe shoppers prefer to shop at?

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What motivates consumers to try Kraft Deluxe products?

Research the Kraft Deluxe Target Market

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Who actually buys Kraft Deluxe? Do these consumers match the intended target market of Kraft Deluxe?

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What motivates the target market to purchase Kraft Deluxe?

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What other target market should Kraft Deluxe look at?

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Which other brands have a similar target market?

About Our Kraft Deluxe Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.