Kraft Easy Mac Consumer Insights

Who buys Kraft Easy Mac?

A Kraft Easy Mac consumer is generally higher income, Caucasian, and lower middle age. Kraft Easy Mac consumers are more likely to purchase Kraft Easy Mac during larger pantry stocking trips. Brands such as Chef Boyardee, Kelloggs Pop Tarts, and Maruchan Ramen also tend to be purchased in the same trip. Sample consumer insights data below.

Kraft Easy Mac Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.72
% of Basket $ (median)
3.9%
Total Basket $ (median)
$94.20

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kraft Easy Mac Consumer Demographics

demographic
index
Female
103
Male
74
<24
85
25-34
94
35-44
114
45-54
100
55-64
68
65+
70
African American
86
Asian
83
Caucasian
104
Hispanic
94
demographic
index
Has Kids
120
No Kids
55
- $20k
92
$20k-40k
94
$40k-60k
96
$60k-80k
98
$80k-100k
104
$100k-125k
110
$125k +
109
No College
96
College
102
Adv. Degree
96

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Kraft Easy Mac Basket Affinity & Size

brand
basket affinity
Chef Boyardee 6.8x
Kelloggs Pop Tarts 5.4x
Maruchan Ramen 4.9x
Kraft Macaroni & Cheese 4.9x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
530

Where is Kraft Easy Mac Purchased?

channels
index
Club
154
Dollar
222
Drug
37
Food
30
Mass
147
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Pizza Rolls 1.5x
Totino's Party Pizza 1.5x
Weight Watchers Smart Ones 1.5x
Dannon Danimals 1.5x

How Did They Pay?

method
index
Cash
79
Credit
93
Debit
109
Food Stamps
176

When is Kraft Easy Mac Purchased?

day of week
Sun
19.4%
Mon
14.6%
Tue
12.2%
Wed
11.5%
Thu
11.2%
Fri
13.9%
Sat
17.2%
time of day
Morning
14.6%
Noon
17.9%
Afternoon
34.0%
Evening
27.2%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kraft Easy Mac consumers purchase?

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Why do Kraft Easy Mac consumers try new brands?

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Where do Kraft Easy Mac consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kraft Easy Mac Target Market

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Who actually buys Kraft Easy Mac? Do these consumers match the intended target market of Kraft Easy Mac?

Thought bubble

What motivates the target market to purchase Kraft Easy Mac?

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What other target market should Kraft Easy Mac look at?

venn diagram

Which other brands have a similar target market?

About Our Kraft Easy Mac Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.