Kraft Macaroni & Cheese Consumer Insights

Who buys Kraft Macaroni & Cheese?

A Kraft Macaroni & Cheese consumer is generally higher income, Caucasian, and lower middle age. Kraft Macaroni & Cheese consumers are more likely to purchase Kraft Macaroni & Cheese during larger pantry stocking trips. Brands such as Chef Boyardee, Maruchan Ramen, and Totino's Pizza Rolls also tend to be purchased in the same trip. See sample consumer insights data below.

Kraft Macaroni & Cheese Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.98
% of Basket $ (median)
3.8%
Total Basket $ (median)
$78.99

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kraft Macaroni & Cheese Consumer Demographics

demographic
index
Female
102
Male
82
<24
93
25-34
103
35-44
111
45-54
94
55-64
65
65+
65
African American
62
Asian
66
Caucasian
107
Hispanic
90
demographic
index
Has Kids
115
No Kids
66
- $20k
91
$20k-40k
98
$40k-60k
100
$60k-80k
102
$80k-100k
95
$100k-125k
106
$125k +
103
No College
100
College
102
Adv. Degree
91

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Kraft Macaroni & Cheese Basket Affinity & Size

brand
basket affinity
Chef Boyardee 5.1x
Maruchan Ramen 4.3x
Totino's Pizza Rolls 4.1x
Velveeta 4.0x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
519

Where is Kraft Macaroni & Cheese Purchased?

channels
index
Club
143
Dollar
68
Drug
40
Food
137
Gas & Convenience
9
Mass
76
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.3x
Yoplait Light 1.2x
Cinnamon Toast Crunch 1.2x
Ore-Ida 1.2x

How Did They Pay?

method
index
Cash
89
Credit
94
Debit
104
Food Stamps
166

When is Kraft Macaroni & Cheese Purchased?

day of week
Sun
19.5%
Mon
13.9%
Tue
12.2%
Wed
11.7%
Thu
11.5%
Fri
14.1%
Sat
17.1%
time of day
Morning
13.7%
Noon
17.9%
Afternoon
35.4%
Evening
27.4%
Late
5.6%

Get More Kraft Macaroni & Cheese Data

Contact us for the latest Kraft Macaroni & Cheese consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Kraft Macaroni & Cheese consumers switch to?

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Why do consumers stop buying Kraft Macaroni & Cheese products?

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Which retailers do Kraft Macaroni & Cheese shoppers prefer to shop at?

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What motivates consumers to try Kraft Macaroni & Cheese products?

Research the Kraft Macaroni & Cheese Target Market

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Who actually buys Kraft Macaroni & Cheese? Do these consumers match the intended target market of Kraft Macaroni & Cheese?

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What motivates the target market to purchase Kraft Macaroni & Cheese?

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What other target market should Kraft Macaroni & Cheese look at?

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Which other brands have a similar target market?

About Our Kraft Macaroni & Cheese Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.