Kraft Macaroni & Cheese Consumer Insights

Who buys Kraft Macaroni & Cheese? Kraft Macaroni & Cheese consumers are generally higher income, Caucasian, and lower middle age. Kraft Macaroni & Cheese consumers are more likely to purchase Kraft Macaroni & Cheese during larger pantry stocking trips. Brands such as Chef Boyardee, Maruchan Ramen, and Totino's Pizza Rolls also tend to be purchased in the same trip. Sample consumer insights data below.

Kraft Macaroni & Cheese Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
3.8%
Total Basket $ (median)
$78.99

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kraft Macaroni & Cheese Consumer Demographics

demographic
index
Female
102
Male
82
<24
93
25-34
103
35-44
111
45-54
94
55-64
65
65+
65
African American
62
Asian
66
Caucasian
107
Hispanic
90
demographic
index
Has Kids
115
No Kids
66
- $20k
91
$20k-40k
98
$40k-60k
100
$60k-80k
102
$80k-100k
95
$100k-125k
106
$125k +
103
No College
100
College
102
Adv. Degree
91

Understand Kraft Macaroni & Cheese Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Kraft Macaroni & Cheese Basket Affinity & Size

brand
basket affinity
Chef Boyardee 5.1x
Maruchan Ramen 4.3x
Totino's Pizza Rolls 4.1x
Velveeta 4.0x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
519

Where is Kraft Macaroni & Cheese Purchased?

channels
index
Club
143
Dollar
68
Drug
40
Food
137
Gas & Convenience
9
Mass
76
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.3x
Yoplait Light 1.2x
Cinnamon Toast Crunch 1.2x
Ore-Ida 1.2x

How Did They Pay?

method
index
Cash
89
Credit
94
Debit
104
Food Stamps
166

When is Kraft Macaroni & Cheese Purchased?

day of week
Sun
19.5%
Mon
13.9%
Tue
12.2%
Wed
11.7%
Thu
11.5%
Fri
14.1%
Sat
17.1%
time of day
Morning
13.7%
Noon
17.9%
Afternoon
35.4%
Evening
27.4%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Kraft Macaroni & Cheese consumers purchase?

check mark

Why do Kraft Macaroni & Cheese consumers try new brands?

check mark

Where do Kraft Macaroni & Cheese consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kraft Macaroni & Cheese Target Market

Arrow and target

Who actually buys Kraft Macaroni & Cheese? Do these consumers match the intended target market of Kraft Macaroni & Cheese?

Thought bubble

What motivates the target market to purchase Kraft Macaroni & Cheese?

magnifying glass

What other target market should Kraft Macaroni & Cheese look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us