Kraft Mayo Consumer Insights

Who buys Kraft Mayo?

A Kraft Mayo consumer is generally very low income, Hispanic, and senior age. Kraft Mayo consumers are more likely to purchase Kraft Mayo during larger pantry stocking trips. Brands such as French's, Vlasic, and Kraft Singles also tend to be purchased in the same trip. See sample consumer insights data below.

Kraft Mayo Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.24
% of Basket $ (median)
4.9%
Total Basket $ (median)
$65.79

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kraft Mayo Consumer Demographics

demographic
index
Female
101
Male
88
<24
100
25-34
102
35-44
93
45-54
98
55-64
124
65+
128
African American
96
Asian
63
Caucasian
103
Hispanic
118
demographic
index
Has Kids
95
No Kids
112
- $20k
126
$20k-40k
112
$40k-60k
109
$60k-80k
104
$80k-100k
98
$100k-125k
79
$125k +
68
No College
124
College
97
Adv. Degree
86

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Kraft Mayo Basket Affinity & Size

brand
basket affinity
French's 7.9x
Vlasic 6.1x
Kraft Singles 4.3x
Heinz 4.1x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
485

Where is Kraft Mayo Purchased?

channels
index
Club
29
Dollar
97
Drug
19
Food
159
Gas & Convenience
15
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.3x
Sunny Meadow 1.3x
Ro-Tel 1.3x
Armour 1.3x

How Did They Pay?

method
index
Cash
108
Credit
90
Debit
99
Food Stamps
169

When is Kraft Mayo Purchased?

day of week
Sun
16.7%
Mon
14.3%
Tue
12.3%
Wed
12.3%
Thu
12.1%
Fri
15.1%
Sat
17.3%
time of day
Morning
14.6%
Noon
16.6%
Afternoon
35.1%
Evening
27.1%
Late
6.6%

About Our Kraft Mayo Consumer Insights

How do we know who buys Kraft Mayo? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Kraft Mayo consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.