Kraft Miracle Whip Consumer Insights

Who buys Kraft Miracle Whip?

A Kraft Miracle Whip consumer is generally very low income, African American, and senior age. Kraft Miracle Whip consumers are more likely to purchase Kraft Miracle Whip during larger pantry stocking trips. Brands such as French's, Vlasic, and Kraft Singles also tend to be purchased in the same trip. Sample consumer insights data below.

Kraft Miracle Whip Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.48
% of Basket $ (median)
4.8%
Total Basket $ (median)
$71.98

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kraft Miracle Whip Consumer Demographics

demographic
index
Female
101
Male
93
<24
82
25-34
90
35-44
88
45-54
111
55-64
152
65+
156
African American
160
Asian
39
Caucasian
111
Hispanic
42
demographic
index
Has Kids
90
No Kids
122
- $20k
128
$20k-40k
122
$40k-60k
113
$60k-80k
102
$80k-100k
95
$100k-125k
73
$125k +
59
No College
144
College
95
Adv. Degree
73

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Kraft Miracle Whip Basket Affinity & Size

brand
basket affinity
French's 7.4x
Vlasic 6.4x
Kraft Singles 5.9x
Starkist 4.6x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
480

Where is Kraft Miracle Whip Purchased?

channels
index
Club
50
Dollar
122
Drug
28
Food
145
Gas & Convenience
25
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.5x
Sunbeam 1.4x
Ro-Tel 1.4x
Farmers Market 1.4x

How Did They Pay?

method
index
Cash
116
Credit
90
Debit
94
Food Stamps
169

When is Kraft Miracle Whip Purchased?

day of week
Sun
16.6%
Mon
13.5%
Tue
11.4%
Wed
12.0%
Thu
12.3%
Fri
15.9%
Sat
18.2%
time of day
Morning
14.3%
Noon
17.3%
Afternoon
36.2%
Evening
26.3%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kraft Miracle Whip consumers purchase?

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Why do Kraft Miracle Whip consumers try new brands?

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Where do Kraft Miracle Whip consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kraft Miracle Whip Target Market

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Who actually buys Kraft Miracle Whip? Do these consumers match the intended target market of Kraft Miracle Whip?

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What motivates the target market to purchase Kraft Miracle Whip?

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What other target market should Kraft Miracle Whip look at?

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Which other brands have a similar target market?

About Our Kraft Miracle Whip Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.