Kraft Philadelphia Consumer Insights

Who buys Kraft Philadelphia?

A Kraft Philadelphia consumer is generally very high income, Caucasian, and senior age. Kraft Philadelphia consumers are more likely to purchase Kraft Philadelphia during larger pantry stocking trips. Brands such as Cool Whip, Thomas (Bread), and Daisy's (Snacks) also tend to be purchased in the same trip. See sample consumer insights data below.

Kraft Philadelphia Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.7%
Total Basket $ (median)
$63.15

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kraft Philadelphia Consumer Demographics

demographic
index
Female
100
Male
102
<24
104
25-34
92
35-44
99
45-54
103
55-64
113
65+
123
African American
79
Asian
83
Caucasian
104
Hispanic
94
demographic
index
Has Kids
98
No Kids
104
- $20k
91
$20k-40k
90
$40k-60k
95
$60k-80k
101
$80k-100k
105
$100k-125k
110
$125k +
112
No College
96
College
100
Adv. Degree
105

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Kraft Philadelphia Basket Affinity & Size

brand
basket affinity
Cool Whip 5.9x
Thomas (Bread) 5.8x
Daisy's (Snacks) 4.7x
Jello 3.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
471

Where is Kraft Philadelphia Purchased?

channels
index
Beauty
21
Club
71
Dollar
39
Drug
16
Food
149
Gas & Convenience
18
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.1x
Duncan Hines 1.1x
Crayola 1.1x
Sweet Baby Ray's 1.1x

How Did They Pay?

method
index
Cash
95
Credit
106
Debit
97
Food Stamps
116

When is Kraft Philadelphia Purchased?

day of week
Sun
17.1%
Mon
12.9%
Tue
12.5%
Wed
12.4%
Thu
11.9%
Fri
15.3%
Sat
17.9%
time of day
Morning
15.2%
Noon
17.4%
Afternoon
34.6%
Evening
26.4%
Late
6.5%

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Better understand Kraft Philadelphia consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Kraft Philadelphia consumers switch to?

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Why do consumers stop buying Kraft Philadelphia products?

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Which retailers do Kraft Philadelphia shoppers prefer to shop at?

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What motivates consumers to try Kraft Philadelphia products?

Research the Kraft Philadelphia Target Market

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Who actually buys Kraft Philadelphia? Do these consumers match the intended target market of Kraft Philadelphia?

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What motivates the target market to buy Kraft Philadelphia?

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What other target market should Kraft Philadelphia look at?

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Which other brands have a similar target market?

About Our Kraft Philadelphia Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.