Kraft Simply Consumer Insights

Who buys Kraft Simply?

A Kraft Simply consumer is generally slightly higher income, Caucasian, and senior age. Kraft Simply consumers are more likely to purchase Kraft Simply during larger pantry stocking trips. Brands such as Sabra, Bertolli, and Chef Boyardee also tend to be purchased in the same trip. See sample consumer insights data below.

Kraft Simply Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
3.9%
Total Basket $ (median)
$75.78

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kraft Simply Consumer Demographics

demographic
index
Female
102
Male
76
<24
64
25-34
97
35-44
98
45-54
107
55-64
113
65+
116
African American
44
Asian
25
Caucasian
117
Hispanic
59
demographic
index
Has Kids
100
No Kids
101
- $20k
73
$20k-40k
99
$40k-60k
109
$60k-80k
104
$80k-100k
119
$100k-125k
107
$125k +
68
No College
99
College
100
Adv. Degree
99

Understand Kraft Simply Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Kraft Simply Basket Affinity & Size

brand
basket affinity
Sabra 30.7x
Bertolli 28.3x
Chef Boyardee 18.4x
Ore-Ida 15.5x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
17
Fill Up (11-20 Items)
89
Pantry Stocking (21+ Items)
629

Where is Kraft Simply Purchased?

channels
index
Drug
22
Food
21
Mass
201
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sabra 2.0x
Chef Boyardee 1.8x
Sunbeam 1.7x
Yoplait Light 1.6x

How Did They Pay?

method
index
Cash
93
Credit
99
Debit
105
Food Stamps
119

When is Kraft Simply Purchased?

day of week
Sun
18.9%
Mon
14.0%
Tue
12.2%
Wed
9.2%
Thu
9.1%
Fri
15.4%
Sat
21.3%
time of day
Morning
16.7%
Noon
16.5%
Afternoon
33.8%
Evening
26.2%
Late
6.7%

About Our Kraft Simply Consumer Insights

How do we know who buys Kraft Simply? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Kraft Simply consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.