Kraft Singles Consumer Insights

Who buys Kraft Singles? A Kraft Singles consumer is generally lower income, African American, and lower middle age. Kraft Singles consumers are more likely to purchase Kraft Singles during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Sunbeam, and Shedd's Country Crock also tend to be purchased in the same trip. Sample consumer insights data below.

Kraft Singles Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.95
% of Basket $ (median)
4.8%
Total Basket $ (median)
$82.99

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kraft Singles Consumer Demographics

demographic
index
Female
101
Male
89
<24
87
25-34
97
35-44
103
45-54
101
55-64
97
65+
92
African American
126
Asian
61
Caucasian
102
Hispanic
107
demographic
index
Has Kids
105
No Kids
88
- $20k
111
$20k-40k
112
$40k-60k
107
$60k-80k
106
$80k-100k
97
$100k-125k
87
$125k +
72
No College
120
College
99
Adv. Degree
80

Understand Kraft Singles Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Kraft Singles Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 4.7x
Sunbeam 4.7x
Shedd's Country Crock 4.5x
Oscar Mayer 4.5x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
512

Where is Kraft Singles Purchased?

channels
index
Club
120
Dollar
60
Drug
17
Food
83
Gas & Convenience
5
Mass
125
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.4x
Sunbeam 1.3x
Hawaiian Punch 1.3x
Farmers Market 1.3x

How Did They Pay?

method
index
Cash
103
Credit
84
Debit
103
Food Stamps
205

When is Kraft Singles Purchased?

day of week
Sun
18.3%
Mon
13.3%
Tue
11.8%
Wed
11.3%
Thu
11.4%
Fri
15.5%
Sat
18.5%
time of day
Morning
14.0%
Noon
16.9%
Afternoon
34.9%
Evening
27.7%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Kraft Singles consumers purchase?

check mark

Why do Kraft Singles consumers try new brands?

check mark

Where do Kraft Singles consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kraft Singles Target Market

Arrow and target

Who actually buys Kraft Singles? Do these consumers match the intended target market of Kraft Singles?

Thought bubble

What motivates the target market to purchase Kraft Singles?

magnifying glass

What other target market should Kraft Singles look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us