Kraft Singles Consumer Insights

Who buys Kraft Singles?

A Kraft Singles consumer is generally lower income, African American, and lower middle age. Kraft Singles consumers are more likely to purchase Kraft Singles during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Sunbeam, and Shedd's Country Crock also tend to be purchased in the same trip. See sample consumer insights data below.

Kraft Singles Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.95
% of Basket $ (median)
4.8%
Total Basket $ (median)
$82.99

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kraft Singles Consumer Demographics

demographic
index
Female
101
Male
89
<24
87
25-34
97
35-44
103
45-54
101
55-64
97
65+
92
African American
126
Asian
61
Caucasian
102
Hispanic
107
demographic
index
Has Kids
105
No Kids
88
- $20k
111
$20k-40k
112
$40k-60k
107
$60k-80k
106
$80k-100k
97
$100k-125k
87
$125k +
72
No College
120
College
99
Adv. Degree
80

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Kraft Singles Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 4.7x
Sunbeam 4.7x
Shedd's Country Crock 4.5x
Oscar Mayer 4.5x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
512

Where is Kraft Singles Purchased?

channels
index
Club
120
Dollar
60
Drug
17
Food
83
Gas & Convenience
5
Mass
125
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.4x
Sunbeam 1.3x
Hawaiian Punch 1.3x
Farmers Market 1.3x

How Did They Pay?

method
index
Cash
103
Credit
84
Debit
103
Food Stamps
205

When is Kraft Singles Purchased?

day of week
Sun
18.3%
Mon
13.3%
Tue
11.8%
Wed
11.3%
Thu
11.4%
Fri
15.5%
Sat
18.5%
time of day
Morning
14.0%
Noon
16.9%
Afternoon
34.9%
Evening
27.7%
Late
6.5%

About Our Kraft Singles Consumer Insights

How do we know who buys Kraft Singles? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Kraft Singles consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.