Kraft Stove Top Consumer Insights

Who buys Kraft Stove Top?

A Kraft Stove Top consumer is generally slightly higher income, Caucasian, and senior age. Kraft Stove Top consumers are more likely to purchase Kraft Stove Top during larger pantry stocking trips. Brands such as French's, Swanson, and Heinz also tend to be purchased in the same trip. See sample consumer insights data below.

Kraft Stove Top Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.19
% of Basket $ (median)
2.9%
Total Basket $ (median)
$74.32

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kraft Stove Top Consumer Demographics

demographic
index
Female
101
Male
91
<24
71
25-34
87
35-44
101
45-54
109
55-64
113
65+
141
African American
76
Asian
56
Caucasian
111
Hispanic
58
demographic
index
Has Kids
98
No Kids
103
- $20k
89
$20k-40k
98
$40k-60k
98
$60k-80k
104
$80k-100k
109
$100k-125k
101
$125k +
95
No College
117
College
99
Adv. Degree
84

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Kraft Stove Top Basket Affinity & Size

brand
basket affinity
French's 6.0x
Swanson 5.8x
Heinz 5.5x
Libby's 5.5x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
127
Pantry Stocking (21+ Items)
532

Where is Kraft Stove Top Purchased?

channels
index
Club
45
Dollar
61
Drug
28
Food
143
Gas & Convenience
5
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.4x
Yoplait Light 1.3x
Duncan Hines 1.3x
Sweet Baby Ray's 1.3x

How Did They Pay?

method
index
Cash
108
Credit
92
Debit
99
Food Stamps
144

When is Kraft Stove Top Purchased?

day of week
Sun
19.4%
Mon
13.4%
Tue
12.9%
Wed
13.0%
Thu
11.2%
Fri
13.0%
Sat
17.3%
time of day
Morning
15.8%
Noon
18.0%
Afternoon
36.5%
Evening
24.3%
Late
5.4%

About Our Kraft Stove Top Consumer Insights

How do we know who buys Kraft Stove Top? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Kraft Stove Top consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.