Kraft Stove Top Consumer Insights

Who buys Kraft Stove Top?

A Kraft Stove Top consumer is generally slightly higher income, Caucasian, and senior age. Kraft Stove Top consumers are more likely to purchase Kraft Stove Top during larger pantry stocking trips. Brands such as French's, Swanson, and Heinz also tend to be purchased in the same trip. See sample consumer insights data below.

Kraft Stove Top Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.19
% of Basket $ (median)
2.9%
Total Basket $ (median)
$74.32

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kraft Stove Top Consumer Demographics

demographic
index
Female
101
Male
91
<24
71
25-34
87
35-44
101
45-54
109
55-64
113
65+
141
African American
76
Asian
56
Caucasian
111
Hispanic
58
demographic
index
Has Kids
98
No Kids
103
- $20k
89
$20k-40k
98
$40k-60k
98
$60k-80k
104
$80k-100k
109
$100k-125k
101
$125k +
95
No College
117
College
99
Adv. Degree
84

Understand Kraft Stove Top Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Kraft Stove Top Basket Affinity & Size

brand
basket affinity
French's 6.0x
Swanson 5.8x
Heinz 5.5x
Libby's 5.5x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
127
Pantry Stocking (21+ Items)
532

Where is Kraft Stove Top Purchased?

channels
index
Club
45
Dollar
61
Drug
28
Food
143
Gas & Convenience
5
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.4x
Yoplait Light 1.3x
Duncan Hines 1.3x
Sweet Baby Ray's 1.3x

How Did They Pay?

method
index
Cash
108
Credit
92
Debit
99
Food Stamps
144

When is Kraft Stove Top Purchased?

day of week
Sun
19.4%
Mon
13.4%
Tue
12.9%
Wed
13.0%
Thu
11.2%
Fri
13.0%
Sat
17.3%
time of day
Morning
15.8%
Noon
18.0%
Afternoon
36.5%
Evening
24.3%
Late
5.4%

Get More Kraft Stove Top Data

Contact us for the latest Kraft Stove Top consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Kraft Stove Top consumers switch to?

Stop sign

Why do consumers stop buying Kraft Stove Top products?

Store front

Which retailers do Kraft Stove Top shoppers prefer to shop at?

Sale sign

What motivates consumers to try Kraft Stove Top products?

Research the Kraft Stove Top Target Market

Arrow and target

Who actually buys Kraft Stove Top? Do these consumers match the intended target market of Kraft Stove Top?

Thought bubble

What motivates the target market to purchase Kraft Stove Top?

Magnifying glass

What other target market should Kraft Stove Top look at?

Venn diagram

Which other brands have a similar target market?

About Our Kraft Stove Top Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.