Krakus Consumer Insights

Who buys Krakus?

A Krakus consumer is generally slightly higher income, Hispanic, and older age. Krakus consumers are more likely to purchase Krakus during larger pantry stocking trips. Brands such as Land O Lakes, Perdue, and Fresh Express also tend to be purchased in the same trip. See sample consumer insights data below.

Krakus Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.03
% of Basket $ (median)
6.6%
Total Basket $ (median)
$61.08

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Krakus Consumer Demographics

demographic
index
Female
100
Male
98
<24
82
25-34
63
35-44
98
45-54
131
55-64
145
65+
141
African American
13
Asian
34
Caucasian
110
Hispanic
123
demographic
index
Has Kids
98
No Kids
104
- $20k
97
$20k-40k
82
$40k-60k
102
$60k-80k
89
$80k-100k
125
$100k-125k
110
$125k +
103
No College
130
College
96
Adv. Degree
84

Understand Krakus Consumer Behavior

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Krakus Basket Affinity & Size

brand
basket affinity
Land O Lakes 11.1x
Perdue 10.4x
Fresh Express 6.5x
Capri Sun 5.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
176
Pantry Stocking (21+ Items)
418

Where is Krakus Purchased?

channels
index
Beauty
8
Club
1
Drug
89
Food
224
Gas & Convenience
12
Mass
40
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.9x
Goya 1.8x
Entenmann's 1.8x
Maxwell House 1.8x

How Did They Pay?

method
index
Cash
144
Credit
104
Debit
76
Food Stamps
94

When is Krakus Purchased?

day of week
Sun
21.6%
Mon
15.5%
Tue
12.1%
Wed
11.1%
Thu
9.9%
Fri
12.2%
Sat
17.5%
time of day
Morning
17.8%
Noon
18.1%
Afternoon
36.5%
Evening
24.4%
Late
3.1%

Get More Krakus Data

Contact us for the latest Krakus consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Krakus consumers switch to?

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Why do consumers stop buying Krakus products?

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Which retailers do Krakus shoppers prefer to shop at?

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What motivates consumers to try Krakus products?

Research the Krakus Target Market

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Who actually buys Krakus? Do these consumers match the intended target market of Krakus?

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What motivates the target market to buy Krakus?

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What other target market should Krakus look at?

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Which other brands have a similar target market?

About Our Krakus Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.