Krave Consumer Insights

Who buys Krave? A Krave consumer is generally median income, Caucasian, and lower middle age. Krave consumers are more likely to purchase Krave during larger pantry stocking trips. Brands such as Kelloggs Frosted Flakes, Kelloggs Froot Loops, and Kelloggs Frosted Mini Wheat also tend to be purchased in the same trip. Sample consumer insights data below.

Krave Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.12
% of Basket $ (median)
4.9%
Total Basket $ (median)
$63.09

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Krave Consumer Demographics

demographic
index
Female
102
Male
81
<24
63
25-34
80
35-44
129
45-54
102
55-64
52
65+
39
African American
35
Asian
89
Caucasian
107
Hispanic
83
demographic
index
Has Kids
123
No Kids
49
- $20k
81
$20k-40k
92
$40k-60k
105
$60k-80k
111
$80k-100k
95
$100k-125k
106
$125k +
98
No College
87
College
104
Adv. Degree
96

Understand Krave Consumer Behavior

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Krave Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
500

Where is Krave Purchased?

channels
index
Club
3
Dollar
9
Drug
61
Food
162
Gas & Convenience
13
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.8x
General Mills Lucky Charms 1.6x
Kelloggs Frosted Mini Wheat 1.6x
Kelloggs Froot Loops 1.6x

How Did They Pay?

method
index
Cash
97
Credit
103
Debit
92
Food Stamps
136

When is Krave Purchased?

day of week
Sun
18.2%
Mon
13.5%
Tue
12.7%
Wed
11.9%
Thu
12.4%
Fri
14.9%
Sat
16.3%
time of day
Morning
14.3%
Noon
16.2%
Afternoon
33.0%
Evening
28.5%
Late
8.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Krave consumers purchase?

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Why do Krave consumers try new brands?

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Where do Krave consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Krave Target Market

Arrow and target

Who actually buys Krave? Do these consumers match the intended target market of Krave?

Thought bubble

What motivates the target market to purchase Krave?

magnifying glass

What other target market should Krave look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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