Krave Consumer Insights

Who buys Krave?

A Krave consumer is generally median income, Caucasian, and lower middle age. Krave consumers are more likely to purchase Krave during larger pantry stocking trips. Brands such as Kelloggs Frosted Flakes, Kelloggs Froot Loops, and Kelloggs Frosted Mini Wheat also tend to be purchased in the same trip. See sample consumer insights data below.

Krave Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.12
% of Basket $ (median)
4.9%
Total Basket $ (median)
$63.09

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Krave Consumer Demographics

demographic
index
Female
102
Male
81
<24
63
25-34
80
35-44
129
45-54
102
55-64
52
65+
39
African American
35
Asian
89
Caucasian
107
Hispanic
83
demographic
index
Has Kids
123
No Kids
49
- $20k
81
$20k-40k
92
$40k-60k
105
$60k-80k
111
$80k-100k
95
$100k-125k
106
$125k +
98
No College
87
College
104
Adv. Degree
96

Understand Krave Consumer Behavior

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Krave Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
500

Where is Krave Purchased?

channels
index
Club
3
Dollar
9
Drug
61
Food
162
Gas & Convenience
13
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.8x
General Mills Lucky Charms 1.6x
Kelloggs Frosted Mini Wheat 1.6x
Kelloggs Froot Loops 1.6x

How Did They Pay?

method
index
Cash
97
Credit
103
Debit
92
Food Stamps
136

When is Krave Purchased?

day of week
Sun
18.2%
Mon
13.5%
Tue
12.7%
Wed
11.9%
Thu
12.4%
Fri
14.9%
Sat
16.3%
time of day
Morning
14.3%
Noon
16.2%
Afternoon
33.0%
Evening
28.5%
Late
8.0%

About Our Krave Consumer Insights

How do we know who buys Krave? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Krave consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.