Krave Consumer Insights

Who buys Krave?

A Krave consumer is generally median income, Caucasian, and lower middle age. Krave consumers are more likely to purchase Krave during larger pantry stocking trips. Brands such as Kelloggs Frosted Flakes, Kelloggs Froot Loops, and Kelloggs Frosted Mini Wheat also tend to be purchased in the same trip. See sample consumer insights data below.

Krave Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.12
% of Basket $ (median)
4.9%
Total Basket $ (median)
$63.09

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Krave Consumer Demographics

demographic
index
Female
102
Male
81
<24
63
25-34
80
35-44
129
45-54
102
55-64
52
65+
39
African American
35
Asian
89
Caucasian
107
Hispanic
83
demographic
index
Has Kids
123
No Kids
49
- $20k
81
$20k-40k
92
$40k-60k
105
$60k-80k
111
$80k-100k
95
$100k-125k
106
$125k +
98
No College
87
College
104
Adv. Degree
96

Understand Krave Consumer Behavior

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Krave Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
500

Where is Krave Purchased?

channels
index
Club
3
Dollar
9
Drug
61
Food
162
Gas & Convenience
13
Mass
89
regions
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What Else Do They Buy?

brand
household affinity
YoCrunch 1.8x
General Mills Lucky Charms 1.6x
Kelloggs Frosted Mini Wheat 1.6x
Kelloggs Froot Loops 1.6x

How Did They Pay?

method
index
Cash
97
Credit
103
Debit
92
Food Stamps
136

When is Krave Purchased?

day of week
Sun
18.2%
Mon
13.5%
Tue
12.7%
Wed
11.9%
Thu
12.4%
Fri
14.9%
Sat
16.3%
time of day
Morning
14.3%
Noon
16.2%
Afternoon
33.0%
Evening
28.5%
Late
8.0%

Get More Krave Data

Contact us for the latest Krave consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Krave consumers switch to?

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Why do consumers stop buying Krave products?

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Which retailers do Krave shoppers prefer to shop at?

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What motivates consumers to try Krave products?

Research the Krave Target Market

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Who actually buys Krave? Do these consumers match the intended target market of Krave?

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What motivates the target market to buy Krave?

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What other target market should Krave look at?

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Which other brands have a similar target market?

About Our Krave Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.