Krave (Jerky) Consumer Insights

Who buys Krave (Jerky)?

A Krave (Jerky) consumer is generally very high income, Asian, and lower middle age. Krave (Jerky) consumers are more likely to purchase Krave (Jerky) during larger pantry stocking trips. Brands such as Archer Farms, Jack Link's, and Oroweat also tend to be purchased in the same trip. See sample consumer insights data below.

Krave (Jerky) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.99
% of Basket $ (median)
11.3%
Total Basket $ (median)
$52.89

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Krave (Jerky) Consumer Demographics

demographic
index
Female
96
Male
136
<24
110
25-34
116
35-44
118
45-54
72
55-64
45
65+
35
African American
25
Asian
219
Caucasian
90
Hispanic
104
demographic
index
Has Kids
97
No Kids
107
- $20k
81
$20k-40k
74
$40k-60k
84
$60k-80k
79
$80k-100k
88
$100k-125k
112
$125k +
208
No College
46
College
105
Adv. Degree
139

Understand Krave (Jerky) Consumer Behavior

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Krave (Jerky) Basket Affinity & Size

brand
basket affinity
Archer Farms 25.9x
Jack Link's 19.6x
Oroweat 6.1x
Snyders Of Hanover 5.9x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
179
Pantry Stocking (21+ Items)
306

Where is Krave (Jerky) Purchased?

channels
index
Club
237
Dollar
2
Drug
21
Food
107
Gas & Convenience
22
Mass
83
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.0x
Oroweat 2.0x
Starbucks 1.8x
Archer Farms 1.7x

How Did They Pay?

method
index
Cash
63
Credit
116
Debit
108
Food Stamps
58

When is Krave (Jerky) Purchased?

day of week
Sun
17.7%
Mon
13.0%
Tue
12.6%
Wed
11.2%
Thu
12.3%
Fri
14.9%
Sat
18.2%
time of day
Morning
14.0%
Noon
18.7%
Afternoon
31.1%
Evening
30.2%
Late
6.1%

About Our Krave (Jerky) Consumer Insights

How do we know who buys Krave (Jerky)? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Krave (Jerky) consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.