Krave (Jerky) Consumer Insights

Who buys Krave (Jerky)? A Krave (Jerky) consumer is generally very high income, Asian, and lower middle age. Krave (Jerky) consumers are more likely to purchase Krave (Jerky) during larger pantry stocking trips. Brands such as Archer Farms, Jack Link's, and Oroweat also tend to be purchased in the same trip. Sample consumer insights data below.

Krave (Jerky) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.99
% of Basket $ (median)
11.3%
Total Basket $ (median)
$52.89

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  • Attitudinal surveys
  • Recent demographic data

Krave (Jerky) Consumer Demographics

demographic
index
Female
96
Male
136
<24
110
25-34
116
35-44
118
45-54
72
55-64
45
65+
35
African American
25
Asian
219
Caucasian
90
Hispanic
104
demographic
index
Has Kids
97
No Kids
107
- $20k
81
$20k-40k
74
$40k-60k
84
$60k-80k
79
$80k-100k
88
$100k-125k
112
$125k +
208
No College
46
College
105
Adv. Degree
139

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Krave (Jerky) Basket Affinity & Size

brand
basket affinity
Archer Farms 25.9x
Jack Link's 19.6x
Oroweat 6.1x
Snyders Of Hanover 5.9x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
179
Pantry Stocking (21+ Items)
306

Where is Krave (Jerky) Purchased?

channels
index
Club
237
Dollar
2
Drug
21
Food
107
Gas & Convenience
22
Mass
83
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.0x
Oroweat 2.0x
Starbucks 1.8x
Archer Farms 1.7x

How Did They Pay?

method
index
Cash
63
Credit
116
Debit
108
Food Stamps
58

When is Krave (Jerky) Purchased?

day of week
Sun
17.7%
Mon
13.0%
Tue
12.6%
Wed
11.2%
Thu
12.3%
Fri
14.9%
Sat
18.2%
time of day
Morning
14.0%
Noon
18.7%
Afternoon
31.1%
Evening
30.2%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Krave (Jerky) consumers purchase?

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Why do Krave (Jerky) consumers try new brands?

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Where do Krave (Jerky) consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Krave (Jerky) Target Market

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Who actually buys Krave (Jerky)? Do these consumers match the intended target market of Krave (Jerky)?

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What motivates the target market to purchase Krave (Jerky)?

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What other target market should Krave (Jerky) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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