Krazy Glue Consumer Insights

Who buys Krazy Glue?

A Krazy Glue consumer is generally slightly lower income, Hispanic, and older age. Krazy Glue consumers are more likely to purchase Krazy Glue during larger pantry stocking trips. Brands such as Energizer, Oral-B, and Maxwell House also tend to be purchased in the same trip. See sample consumer insights data below.

Krazy Glue Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.98
% of Basket $ (median)
8.2%
Total Basket $ (median)
$24.08

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Krazy Glue Consumer Demographics

demographic
index
Female
98
Male
117
<24
106
25-34
93
35-44
101
45-54
94
55-64
133
65+
84
African American
91
Asian
95
Caucasian
97
Hispanic
129
demographic
index
Has Kids
96
No Kids
109
- $20k
98
$20k-40k
111
$40k-60k
117
$60k-80k
89
$80k-100k
92
$100k-125k
89
$125k +
96
No College
114
College
97
Adv. Degree
98

Understand Krazy Glue Consumer Behavior

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Krazy Glue Basket Affinity & Size

brand
basket affinity
Energizer 8.5x
Oral-B 5.2x
Maxwell House 4.8x
Febreze 4.5x
basket size
index
Urgent Need (1-2 Items)
39
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
199

Where is Krazy Glue Purchased?

channels
index
Beauty
121
Club
2
Dollar
1005
Drug
260
Food
54
Gas & Convenience
29
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.4x
Marlboro Gold Pack 1.4x
Sunbeam 1.4x
YoCrunch 1.4x

How Did They Pay?

method
index
Cash
150
Credit
95
Debit
88
Food Stamps
52

When is Krazy Glue Purchased?

day of week
Sun
15.4%
Mon
13.8%
Tue
13.1%
Wed
13.3%
Thu
11.8%
Fri
14.8%
Sat
17.6%
time of day
Morning
15.1%
Noon
17.0%
Afternoon
34.2%
Evening
27.1%
Late
6.6%

Get More Krazy Glue Data

Contact us for the latest Krazy Glue consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Krazy Glue consumers switch to?

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Why do consumers stop buying Krazy Glue products?

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Which retailers do Krazy Glue shoppers prefer to shop at?

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What motivates consumers to try Krazy Glue products?

Research the Krazy Glue Target Market

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Who actually buys Krazy Glue? Do these consumers match the intended target market of Krazy Glue?

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What motivates the target market to buy Krazy Glue?

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What other target market should Krazy Glue look at?

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Which other brands have a similar target market?

About Our Krazy Glue Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.