Krazy Glue Consumer Insights

Who buys Krazy Glue?

A Krazy Glue consumer is generally slightly lower income, Hispanic, and older age. Krazy Glue consumers are more likely to purchase Krazy Glue during larger pantry stocking trips. Brands such as Energizer, Oral-B, and Maxwell House also tend to be purchased in the same trip. See sample consumer insights data below.

Krazy Glue Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.98
% of Basket $ (median)
8.2%
Total Basket $ (median)
$24.08

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Krazy Glue Consumer Demographics

demographic
index
Female
98
Male
117
<24
106
25-34
93
35-44
101
45-54
94
55-64
133
65+
84
African American
91
Asian
95
Caucasian
97
Hispanic
129
demographic
index
Has Kids
96
No Kids
109
- $20k
98
$20k-40k
111
$40k-60k
117
$60k-80k
89
$80k-100k
92
$100k-125k
89
$125k +
96
No College
114
College
97
Adv. Degree
98

Understand Krazy Glue Consumer Behavior

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Krazy Glue Basket Affinity & Size

brand
basket affinity
Energizer 8.5x
Oral-B 5.2x
Maxwell House 4.8x
Febreze 4.5x
basket size
index
Urgent Need (1-2 Items)
39
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
199

Where is Krazy Glue Purchased?

channels
index
Beauty
121
Club
2
Dollar
1005
Drug
260
Food
54
Gas & Convenience
29
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.4x
Marlboro Gold Pack 1.4x
Sunbeam 1.4x
YoCrunch 1.4x

How Did They Pay?

method
index
Cash
150
Credit
95
Debit
88
Food Stamps
52

When is Krazy Glue Purchased?

day of week
Sun
15.4%
Mon
13.8%
Tue
13.1%
Wed
13.3%
Thu
11.8%
Fri
14.8%
Sat
17.6%
time of day
Morning
15.1%
Noon
17.0%
Afternoon
34.2%
Evening
27.1%
Late
6.6%

About Our Krazy Glue Consumer Insights

How do we know who buys Krazy Glue? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Krazy Glue consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.