Krazy Glue Consumer Insights

Who buys Krazy Glue?

A Krazy Glue consumer is generally slightly lower income, Hispanic, and older age. Krazy Glue consumers are more likely to purchase Krazy Glue during larger pantry stocking trips. Brands such as Energizer, Oral-B, and Maxwell House also tend to be purchased in the same trip. Sample consumer insights data below.

Krazy Glue Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.98
% of Basket $ (median)
8.2%
Total Basket $ (median)
$24.08

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Krazy Glue Consumer Demographics

demographic
index
Female
98
Male
117
<24
106
25-34
93
35-44
101
45-54
94
55-64
133
65+
84
African American
91
Asian
95
Caucasian
97
Hispanic
129
demographic
index
Has Kids
96
No Kids
109
- $20k
98
$20k-40k
111
$40k-60k
117
$60k-80k
89
$80k-100k
92
$100k-125k
89
$125k +
96
No College
114
College
97
Adv. Degree
98

Understand Krazy Glue Consumer Behavior

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Krazy Glue Basket Affinity & Size

brand
basket affinity
Energizer 8.5x
Oral-B 5.2x
Maxwell House 4.8x
Febreze 4.5x
basket size
index
Urgent Need (1-2 Items)
39
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
199

Where is Krazy Glue Purchased?

channels
index
Beauty
121
Club
2
Dollar
1005
Drug
260
Food
54
Gas & Convenience
29
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.4x
Marlboro Gold Pack 1.4x
Sunbeam 1.4x
YoCrunch 1.4x

How Did They Pay?

method
index
Cash
150
Credit
95
Debit
88
Food Stamps
52

When is Krazy Glue Purchased?

day of week
Sun
15.4%
Mon
13.8%
Tue
13.1%
Wed
13.3%
Thu
11.8%
Fri
14.8%
Sat
17.6%
time of day
Morning
15.1%
Noon
17.0%
Afternoon
34.2%
Evening
27.1%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Krazy Glue consumers purchase?

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Why do Krazy Glue consumers try new brands?

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Where do Krazy Glue consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Krazy Glue Target Market

Arrow and target

Who actually buys Krazy Glue? Do these consumers match the intended target market of Krazy Glue?

Thought bubble

What motivates the target market to purchase Krazy Glue?

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What other target market should Krazy Glue look at?

venn diagram

Which other brands have a similar target market?

About Our Krazy Glue Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.