Krispy Kreme Consumer Insights

Who buys Krispy Kreme?

A Krispy Kreme consumer is generally very low income, African American, and senior age. Krispy Kreme consumers are more likely to purchase Krispy Kreme during larger pantry stocking trips. Brands such as Little Debbie, Hostess, and Kelloggs Pop Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Krispy Kreme Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.98
% of Basket $ (median)
9.0%
Total Basket $ (median)
$44.39

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Krispy Kreme Consumer Demographics

demographic
index
Female
98
Male
120
<24
94
25-34
80
35-44
101
45-54
116
55-64
111
65+
129
African American
127
Asian
50
Caucasian
108
Hispanic
70
demographic
index
Has Kids
102
No Kids
95
- $20k
115
$20k-40k
113
$40k-60k
106
$60k-80k
96
$80k-100k
93
$100k-125k
93
$125k +
82
No College
122
College
95
Adv. Degree
96

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Krispy Kreme Basket Affinity & Size

brand
basket affinity
Little Debbie 4.4x
Hostess 4.4x
Kelloggs Pop Tarts 4.1x
Chef Boyardee 4.0x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
293

Where is Krispy Kreme Purchased?

channels
index
Club
28
Dollar
45
Drug
48
Food
100
Gas & Convenience
483
Mass
114
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.8x
Sunny Meadow 1.7x
Diet Mountain Dew 1.7x
Armour 1.6x

How Did They Pay?

method
index
Cash
95
Credit
95
Debit
102
Food Stamps
165

When is Krispy Kreme Purchased?

day of week
Sun
15.3%
Mon
11.7%
Tue
12.5%
Wed
12.6%
Thu
13.2%
Fri
16.4%
Sat
18.2%
time of day
Morning
20.1%
Noon
12.0%
Afternoon
30.1%
Evening
27.7%
Late
10.1%

Get More Krispy Kreme Data

Better understand Krispy Kreme consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Krispy Kreme consumers switch to?

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Why do consumers stop buying Krispy Kreme products?

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Which retailers do Krispy Kreme shoppers prefer to shop at?

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What motivates consumers to try Krispy Kreme products?

Research the Krispy Kreme Target Market

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Who actually buys Krispy Kreme? Do these consumers match the intended target market of Krispy Kreme?

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What motivates the target market to buy Krispy Kreme?

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What other target market should Krispy Kreme look at?

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Which other brands have a similar target market?

About Our Krispy Kreme Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.