Krunchers Consumer Insights

Who buys Krunchers?

A Krunchers consumer is generally slightly higher income, Caucasian, and upper middle age. Krunchers consumers are more likely to purchase Krunchers during larger pantry stocking trips. Brands such as A&W, Dannon Oikos, and Snyders Of Hanover also tend to be purchased in the same trip. See sample consumer insights data below.

Krunchers Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.79
% of Basket $ (median)
5.8%
Total Basket $ (median)
$47.96

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Krunchers Consumer Demographics

demographic
index
Female
97
Male
130
<24
97
25-34
108
35-44
88
45-54
119
55-64
97
65+
62
African American
76
Asian
77
Caucasian
112
Hispanic
37
demographic
index
Has Kids
98
No Kids
105
- $20k
98
$20k-40k
87
$40k-60k
100
$60k-80k
90
$80k-100k
152
$100k-125k
92
$125k +
83
No College
87
College
103
Adv. Degree
99

Understand Krunchers Consumer Behavior

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Krunchers Basket Affinity & Size

brand
basket affinity
A&W 6.7x
Dannon Oikos 6.2x
Snyders Of Hanover 5.5x
Chex Mix 4.7x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
381

Where is Krunchers Purchased?

channels
index
Club
0
Dollar
47
Drug
121
Food
176
Gas & Convenience
67
Mass
67
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Twizzlers 1.8x
Johnsonville 1.7x
Sweet Baby Ray's 1.6x
Birds Eye 1.6x

How Did They Pay?

method
index
Cash
115
Credit
115
Debit
78
Food Stamps
122

When is Krunchers Purchased?

day of week
Sun
19.0%
Mon
11.9%
Tue
11.5%
Wed
11.8%
Thu
10.7%
Fri
15.7%
Sat
19.4%
time of day
Morning
14.0%
Noon
14.9%
Afternoon
31.7%
Evening
31.8%
Late
7.6%

About Our Krunchers Consumer Insights

How do we know who buys Krunchers? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Krunchers consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.