Krusteaz Consumer Insights

Who buys Krusteaz?

A Krusteaz consumer is generally slightly higher income, Hispanic, and senior age. Krusteaz consumers are more likely to purchase Krusteaz during larger pantry stocking trips. Brands such as Duncan Hines, Betty Crocker, and Bertolli also tend to be purchased in the same trip. See sample consumer insights data below.

Krusteaz Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
3.7%
Total Basket $ (median)
$67.90

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Krusteaz Consumer Demographics

demographic
index
Female
102
Male
85
<24
82
25-34
92
35-44
106
45-54
103
55-64
92
65+
115
African American
75
Asian
93
Caucasian
98
Hispanic
129
demographic
index
Has Kids
109
No Kids
80
- $20k
80
$20k-40k
91
$40k-60k
98
$60k-80k
104
$80k-100k
110
$100k-125k
106
$125k +
106
No College
83
College
104
Adv. Degree
103

Understand Krusteaz Consumer Behavior

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Krusteaz Basket Affinity & Size

brand
basket affinity
Duncan Hines 4.8x
Betty Crocker 4.6x
Bertolli 4.1x
Oroweat 4.0x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
475

Where is Krusteaz Purchased?

channels
index
Club
259
Dollar
0
Drug
9
Food
99
Gas & Convenience
1
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.5x
Taylor Farms 1.4x
Skippy 1.4x
Yoplait Light 1.3x

How Did They Pay?

method
index
Cash
110
Credit
94
Debit
99
Food Stamps
127

When is Krusteaz Purchased?

day of week
Sun
17.8%
Mon
12.9%
Tue
12.5%
Wed
11.8%
Thu
12.0%
Fri
15.3%
Sat
17.8%
time of day
Morning
15.2%
Noon
18.5%
Afternoon
36.3%
Evening
24.5%
Late
5.5%

Get More Krusteaz Data

Better understand Krusteaz consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Krusteaz consumers switch to?

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Why do consumers stop buying Krusteaz products?

Store front

Which retailers do Krusteaz shoppers prefer to shop at?

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What motivates consumers to try Krusteaz products?

Research the Krusteaz Target Market

Arrow and target

Who actually buys Krusteaz? Do these consumers match the intended target market of Krusteaz?

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What motivates the target market to buy Krusteaz?

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What other target market should Krusteaz look at?

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Which other brands have a similar target market?

About Our Krusteaz Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.