Krusteaz Consumer Insights

Who buys Krusteaz?

A Krusteaz consumer is generally slightly higher income, Hispanic, and senior age. Krusteaz consumers are more likely to purchase Krusteaz during larger pantry stocking trips. Brands such as Duncan Hines, Betty Crocker, and Bertolli also tend to be purchased in the same trip. See sample consumer insights data below.

Krusteaz Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
3.7%
Total Basket $ (median)
$67.90

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Krusteaz Consumer Demographics

demographic
index
Female
102
Male
85
<24
82
25-34
92
35-44
106
45-54
103
55-64
92
65+
115
African American
75
Asian
93
Caucasian
98
Hispanic
129
demographic
index
Has Kids
109
No Kids
80
- $20k
80
$20k-40k
91
$40k-60k
98
$60k-80k
104
$80k-100k
110
$100k-125k
106
$125k +
106
No College
83
College
104
Adv. Degree
103

Understand Krusteaz Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Krusteaz Basket Affinity & Size

brand
basket affinity
Duncan Hines 4.8x
Betty Crocker 4.6x
Bertolli 4.1x
Oroweat 4.0x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
475

Where is Krusteaz Purchased?

channels
index
Club
259
Dollar
0
Drug
9
Food
99
Gas & Convenience
1
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.5x
Taylor Farms 1.4x
Skippy 1.4x
Yoplait Light 1.3x

How Did They Pay?

method
index
Cash
110
Credit
94
Debit
99
Food Stamps
127

When is Krusteaz Purchased?

day of week
Sun
17.8%
Mon
12.9%
Tue
12.5%
Wed
11.8%
Thu
12.0%
Fri
15.3%
Sat
17.8%
time of day
Morning
15.2%
Noon
18.5%
Afternoon
36.3%
Evening
24.5%
Late
5.5%

About Our Krusteaz Consumer Insights

How do we know who buys Krusteaz? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Krusteaz consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.