K-Y Consumer Insights

Who buys K-Y?

A K-Y consumer is generally very low income, Hispanic, and adolescent age. K-Y consumers are more likely to purchase K-Y during larger pantry stocking trips. Brands such as Oral-B, Crest, and Dove also tend to be purchased in the same trip. See sample consumer insights data below.

K-Y Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.00
% of Basket $ (median)
20.5%
Total Basket $ (median)
$29.21

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

K-Y Consumer Demographics

demographic
index
Female
98
Male
124
<24
134
25-34
132
35-44
85
45-54
85
55-64
90
65+
99
African American
122
Asian
120
Caucasian
92
Hispanic
126
demographic
index
Has Kids
89
No Kids
124
- $20k
122
$20k-40k
116
$40k-60k
108
$60k-80k
98
$80k-100k
103
$100k-125k
74
$125k +
76
No College
91
College
104
Adv. Degree
90

Understand K-Y Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

K-Y Basket Affinity & Size

brand
basket affinity
Oral-B 9.1x
Crest 8.3x
Dove 7.1x
Olay 6.3x
basket size
index
Urgent Need (1-2 Items)
56
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
130
Pantry Stocking (21+ Items)
227

Where is K-Y Purchased?

channels
index
Beauty
3
Dollar
20
Drug
472
Food
28
Gas & Convenience
6
Mass
128
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Olay 1.6x
Huggies 1.5x
Listerine 1.4x
Cottonelle 1.4x

How Did They Pay?

method
index
Cash
136
Credit
95
Debit
91
Food Stamps
33

When is K-Y Purchased?

day of week
Sun
17.0%
Mon
13.2%
Tue
12.6%
Wed
12.8%
Thu
11.6%
Fri
15.9%
Sat
16.9%
time of day
Morning
13.7%
Noon
16.4%
Afternoon
33.4%
Evening
26.4%
Late
10.1%

Get More K-Y Data

Contact us for the latest K-Y consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do K-Y consumers switch to?

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Why do consumers stop buying K-Y products?

Store front

Which retailers do K-Y shoppers prefer to shop at?

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What motivates consumers to try K-Y products?

Research the K-Y Target Market

Arrow and target

Who actually buys K-Y? Do these consumers match the intended target market of K-Y?

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What motivates the target market to buy K-Y?

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What other target market should K-Y look at?

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Which other brands have a similar target market?

About Our K-Y Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.