K-Y Consumer Insights

Who buys K-Y? K-Y consumers are generally very low income, Hispanic, and adolescent age. K-Y consumers are more likely to purchase K-Y during larger pantry stocking trips. Brands such as Oral-B, Crest, and Dove also tend to be purchased in the same trip. Sample consumer insights data below.

K-Y Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.00
% of Basket $ (median)
20.5%
Total Basket $ (median)
$29.21

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

K-Y Consumer Demographics

demographic
index
Female
98
Male
124
<24
134
25-34
132
35-44
85
45-54
85
55-64
90
65+
99
African American
122
Asian
120
Caucasian
92
Hispanic
126
demographic
index
Has Kids
89
No Kids
124
- $20k
122
$20k-40k
116
$40k-60k
108
$60k-80k
98
$80k-100k
103
$100k-125k
74
$125k +
76
No College
91
College
104
Adv. Degree
90

Understand K-Y Consumer Behavior

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K-Y Basket Affinity & Size

brand
basket affinity
Oral-B 9.1x
Crest 8.3x
Dove 7.1x
Olay 6.3x
basket size
index
Urgent Need (1-2 Items)
56
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
130
Pantry Stocking (21+ Items)
227

Where is K-Y Purchased?

channels
index
Beauty
3
Dollar
20
Drug
472
Food
28
Gas & Convenience
6
Mass
128
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Olay 1.6x
Huggies 1.5x
Listerine 1.4x
Cottonelle 1.4x

How Did They Pay?

method
index
Cash
136
Credit
95
Debit
91
Food Stamps
33

When is K-Y Purchased?

day of week
Sun
17.0%
Mon
13.2%
Tue
12.6%
Wed
12.8%
Thu
11.6%
Fri
15.9%
Sat
16.9%
time of day
Morning
13.7%
Noon
16.4%
Afternoon
33.4%
Evening
26.4%
Late
10.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do K-Y consumers purchase?

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Why do K-Y consumers try new brands?

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Where do K-Y consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the K-Y Target Market

Arrow and target

Who actually buys K-Y? Do these consumers match the intended target market of K-Y?

Thought bubble

What motivates the target market to purchase K-Y?

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What other target market should K-Y look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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