LA Colors Consumer Insights

Who buys LA Colors? A LA Colors consumer is generally very low income, African American, and adolescent age. LA Colors consumers are more likely to purchase LA Colors during mid to large sized trips. Brands such as CoverGirl, Glade, and Hawaiian Punch also tend to be purchased in the same trip. Sample consumer insights data below.

LA Colors Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
7.4%
Total Basket $ (median)
$13.50

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

LA Colors Consumer Demographics

demographic
index
Female
105
Male
49
<24
119
25-34
106
35-44
103
45-54
95
55-64
76
65+
81
African American
211
Asian
35
Caucasian
102
Hispanic
91
demographic
index
Has Kids
104
No Kids
90
- $20k
160
$20k-40k
145
$40k-60k
122
$60k-80k
94
$80k-100k
68
$100k-125k
75
$125k +
31
No College
133
College
100
Adv. Degree
63

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LA Colors Basket Affinity & Size

brand
basket affinity
CoverGirl 33.6x
Glade 13.6x
Hawaiian Punch 10.4x
Armour 9.9x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
105
Fill Up (11-20 Items)
194
Pantry Stocking (21+ Items)
170

Where is LA Colors Purchased?

channels
index
Dollar
3590
Drug
51
Food
6
Gas & Convenience
15
Mass
60
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.3x
Armour 2.0x
Marlboro Gold Pack 2.0x
Hawaiian Punch 1.9x

How Did They Pay?

method
index
Cash
124
Credit
100
Debit
87
Food Stamps
122

When is LA Colors Purchased?

day of week
Sun
13.2%
Mon
12.4%
Tue
12.1%
Wed
13.1%
Thu
13.8%
Fri
17.6%
Sat
17.8%
time of day
Morning
15.1%
Noon
16.0%
Afternoon
34.6%
Evening
26.7%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do LA Colors consumers purchase?

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Why do LA Colors consumers try new brands?

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Where do LA Colors consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the LA Colors Target Market

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Who actually buys LA Colors? Do these consumers match the intended target market of LA Colors?

Thought bubble

What motivates the target market to purchase LA Colors?

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What other target market should LA Colors look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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