L Frances Consumer Insights

Who buys L Frances?

A L Frances consumer is generally lower income, African American, and senior age. L Frances consumers are more likely to purchase L Frances during small to mid sized trips. Brands such as Orbit, Puffs, and Arizona (Beverage) also tend to be purchased in the same trip. Sample consumer insights data below.

L Frances Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$0.39
% of Basket $ (median)
28.4%
Total Basket $ (median)
$1.38

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

L Frances Consumer Demographics

demographic
index
Female
91
Male
190
<24
80
25-34
81
35-44
79
45-54
116
55-64
124
65+
440
African American
490
Asian
25
Caucasian
89
Hispanic
77
demographic
index
Has Kids
84
No Kids
137
- $20k
50
$20k-40k
154
$40k-60k
118
$60k-80k
126
$80k-100k
40
$100k-125k
35
$125k +
119
No College
49
College
103
Adv. Degree
145

Understand L Frances Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

L Frances Basket Affinity & Size

brand
basket affinity
Orbit 29.8x
Puffs 22.3x
Arizona (Beverage) 21.5x
Huggies 20.4x
basket size
index
Urgent Need (1-2 Items)
60
Express Lane (3-10 Items)
164
Fill Up (11-20 Items)
68
Pantry Stocking (21+ Items)
19

Where is L Frances Purchased?

channels
index
Drug
1489
Food
1
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Scott 1.8x
Sunny Meadow 1.7x
Hawaiian Punch 1.7x
Perdue 1.7x

How Did They Pay?

method
index
Cash
260
Credit
76
Debit
51
Food Stamps
6

When is L Frances Purchased?

day of week
Sun
11.4%
Mon
14.6%
Tue
14.4%
Wed
5.7%
Thu
6.1%
Fri
31.2%
Sat
16.6%
time of day
Morning
12.0%
Noon
9.8%
Afternoon
36.4%
Evening
31.9%
Late
9.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do L Frances consumers purchase?

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Why do L Frances consumers try new brands?

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Where do L Frances consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the L Frances Target Market

Arrow and target

Who actually buys L Frances? Do these consumers match the intended target market of L Frances?

Thought bubble

What motivates the target market to purchase L Frances?

magnifying glass

What other target market should L Frances look at?

venn diagram

Which other brands have a similar target market?

About Our L Frances Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.