La Banderita Consumer Insights

Who buys La Banderita? La Banderita consumers are generally very low income, Hispanic, and young adult age. La Banderita consumers are more likely to purchase La Banderita during larger pantry stocking trips. Brands such as Old El Paso, Sunny Meadow, and Ro-Tel also tend to be purchased in the same trip. Sample consumer insights data below.

La Banderita Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.38
% of Basket $ (median)
3.6%
Total Basket $ (median)
$65.26

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

La Banderita Consumer Demographics

demographic
index
Female
99
Male
106
<24
107
25-34
111
35-44
100
45-54
96
55-64
81
65+
63
African American
68
Asian
40
Caucasian
102
Hispanic
157
demographic
index
Has Kids
103
No Kids
93
- $20k
125
$20k-40k
105
$40k-60k
100
$60k-80k
99
$80k-100k
95
$100k-125k
97
$125k +
86
No College
108
College
99
Adv. Degree
98

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La Banderita Basket Affinity & Size

brand
basket affinity
Old El Paso 8.6x
Sunny Meadow 5.3x
Ro-Tel 5.2x
Daisy's (Snacks) 4.6x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
469

Where is La Banderita Purchased?

channels
index
Club
7
Dollar
247
Drug
20
Food
114
Gas & Convenience
12
Mass
120
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.6x
Sunbeam 1.4x
Ro-Tel 1.4x
Borden 1.4x

How Did They Pay?

method
index
Cash
99
Credit
98
Debit
99
Food Stamps
148

When is La Banderita Purchased?

day of week
Sun
19.2%
Mon
14.8%
Tue
12.8%
Wed
12.2%
Thu
11.1%
Fri
12.9%
Sat
17.0%
time of day
Morning
13.5%
Noon
15.6%
Afternoon
35.1%
Evening
29.7%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do La Banderita consumers purchase?

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Why do La Banderita consumers try new brands?

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Where do La Banderita consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the La Banderita Target Market

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Who actually buys La Banderita? Do these consumers match the intended target market of La Banderita?

Thought bubble

What motivates the target market to purchase La Banderita?

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What other target market should La Banderita look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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