La Banderita Consumer Insights

Who buys La Banderita?

A La Banderita consumer is generally very low income, Hispanic, and young adult age. La Banderita consumers are more likely to purchase La Banderita during larger pantry stocking trips. Brands such as Old El Paso, Sunny Meadow, and Ro-Tel also tend to be purchased in the same trip. See sample consumer insights data below.

La Banderita Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.38
% of Basket $ (median)
3.6%
Total Basket $ (median)
$65.26

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

La Banderita Consumer Demographics

demographic
index
Female
99
Male
106
<24
107
25-34
111
35-44
100
45-54
96
55-64
81
65+
63
African American
68
Asian
40
Caucasian
102
Hispanic
157
demographic
index
Has Kids
103
No Kids
93
- $20k
125
$20k-40k
105
$40k-60k
100
$60k-80k
99
$80k-100k
95
$100k-125k
97
$125k +
86
No College
108
College
99
Adv. Degree
98

Understand La Banderita Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

La Banderita Basket Affinity & Size

brand
basket affinity
Old El Paso 8.6x
Sunny Meadow 5.3x
Ro-Tel 5.2x
Daisy's (Snacks) 4.6x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
469

Where is La Banderita Purchased?

channels
index
Club
7
Dollar
247
Drug
20
Food
114
Gas & Convenience
12
Mass
120
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.6x
Sunbeam 1.4x
Ro-Tel 1.4x
Borden 1.4x

How Did They Pay?

method
index
Cash
99
Credit
98
Debit
99
Food Stamps
148

When is La Banderita Purchased?

day of week
Sun
19.2%
Mon
14.8%
Tue
12.8%
Wed
12.2%
Thu
11.1%
Fri
12.9%
Sat
17.0%
time of day
Morning
13.5%
Noon
15.6%
Afternoon
35.1%
Evening
29.7%
Late
6.0%

Get More La Banderita Data

Contact us for the latest La Banderita consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do La Banderita consumers switch to?

Stop sign

Why do consumers stop buying La Banderita products?

Store front

Which retailers do La Banderita shoppers prefer to shop at?

Sale sign

What motivates consumers to try La Banderita products?

Research the La Banderita Target Market

Arrow and target

Who actually buys La Banderita? Do these consumers match the intended target market of La Banderita?

Thought bubble

What motivates the target market to buy La Banderita?

Magnifying glass

What other target market should La Banderita look at?

Venn diagram

Which other brands have a similar target market?

About Our La Banderita Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.