La Banderita Consumer Insights

Who buys La Banderita?

A La Banderita consumer is generally very low income, Hispanic, and young adult age. La Banderita consumers are more likely to purchase La Banderita during larger pantry stocking trips. Brands such as Old El Paso, Sunny Meadow, and Ro-Tel also tend to be purchased in the same trip. See sample consumer insights data below.

La Banderita Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.38
% of Basket $ (median)
3.6%
Total Basket $ (median)
$65.26

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

La Banderita Consumer Demographics

demographic
index
Female
99
Male
106
<24
107
25-34
111
35-44
100
45-54
96
55-64
81
65+
63
African American
68
Asian
40
Caucasian
102
Hispanic
157
demographic
index
Has Kids
103
No Kids
93
- $20k
125
$20k-40k
105
$40k-60k
100
$60k-80k
99
$80k-100k
95
$100k-125k
97
$125k +
86
No College
108
College
99
Adv. Degree
98

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La Banderita Basket Affinity & Size

brand
basket affinity
Old El Paso 8.6x
Sunny Meadow 5.3x
Ro-Tel 5.2x
Daisy's (Snacks) 4.6x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
469

Where is La Banderita Purchased?

channels
index
Club
7
Dollar
247
Drug
20
Food
114
Gas & Convenience
12
Mass
120
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.6x
Sunbeam 1.4x
Ro-Tel 1.4x
Borden 1.4x

How Did They Pay?

method
index
Cash
99
Credit
98
Debit
99
Food Stamps
148

When is La Banderita Purchased?

day of week
Sun
19.2%
Mon
14.8%
Tue
12.8%
Wed
12.2%
Thu
11.1%
Fri
12.9%
Sat
17.0%
time of day
Morning
13.5%
Noon
15.6%
Afternoon
35.1%
Evening
29.7%
Late
6.0%

About Our La Banderita Consumer Insights

How do we know who buys La Banderita? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the La Banderita consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.