La Choy Consumer Insights

Who buys La Choy?

A La Choy consumer is generally lower income, Caucasian, and senior age. La Choy consumers are more likely to purchase La Choy during larger pantry stocking trips. Brands such as Birds Eye, Vlasic, and Maruchan Ramen also tend to be purchased in the same trip. See sample consumer insights data below.

La Choy Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
3.0%
Total Basket $ (median)
$66.98

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

La Choy Consumer Demographics

demographic
index
Female
101
Male
93
<24
80
25-34
87
35-44
89
45-54
121
55-64
127
65+
176
African American
52
Asian
50
Caucasian
113
Hispanic
61
demographic
index
Has Kids
92
No Kids
118
- $20k
109
$20k-40k
111
$40k-60k
101
$60k-80k
107
$80k-100k
99
$100k-125k
86
$125k +
80
No College
104
College
101
Adv. Degree
92

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La Choy Basket Affinity & Size

brand
basket affinity
Birds Eye 4.8x
Vlasic 4.7x
Maruchan Ramen 4.3x
Jennie-O 4.3x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
496

Where is La Choy Purchased?

channels
index
Club
2
Dollar
4
Drug
35
Food
128
Gas & Convenience
12
Mass
118
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.4x
Cool Whip 1.4x
Sweet Baby Ray's 1.3x
Nabisco Triscuit 1.3x

How Did They Pay?

method
index
Cash
118
Credit
93
Debit
95
Food Stamps
126

When is La Choy Purchased?

day of week
Sun
16.6%
Mon
13.8%
Tue
12.6%
Wed
13.0%
Thu
11.6%
Fri
15.2%
Sat
17.2%
time of day
Morning
14.7%
Noon
17.5%
Afternoon
37.4%
Evening
24.6%
Late
5.9%

About Our La Choy Consumer Insights

How do we know who buys La Choy? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the La Choy consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.