La Choy Consumer Insights

Who buys La Choy? A La Choy consumer is generally lower income, Caucasian, and senior age. La Choy consumers are more likely to purchase La Choy during larger pantry stocking trips. Brands such as Birds Eye, Vlasic, and Maruchan Ramen also tend to be purchased in the same trip. Sample consumer insights data below.

La Choy Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
3.0%
Total Basket $ (median)
$66.98

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

La Choy Consumer Demographics

demographic
index
Female
101
Male
93
<24
80
25-34
87
35-44
89
45-54
121
55-64
127
65+
176
African American
52
Asian
50
Caucasian
113
Hispanic
61
demographic
index
Has Kids
92
No Kids
118
- $20k
109
$20k-40k
111
$40k-60k
101
$60k-80k
107
$80k-100k
99
$100k-125k
86
$125k +
80
No College
104
College
101
Adv. Degree
92

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La Choy Basket Affinity & Size

brand
basket affinity
Birds Eye 4.8x
Vlasic 4.7x
Maruchan Ramen 4.3x
Jennie-O 4.3x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
496

Where is La Choy Purchased?

channels
index
Club
2
Dollar
4
Drug
35
Food
128
Gas & Convenience
12
Mass
118
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.4x
Cool Whip 1.4x
Sweet Baby Ray's 1.3x
Nabisco Triscuit 1.3x

How Did They Pay?

method
index
Cash
118
Credit
93
Debit
95
Food Stamps
126

When is La Choy Purchased?

day of week
Sun
16.6%
Mon
13.8%
Tue
12.6%
Wed
13.0%
Thu
11.6%
Fri
15.2%
Sat
17.2%
time of day
Morning
14.7%
Noon
17.5%
Afternoon
37.4%
Evening
24.6%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do La Choy consumers purchase?

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Why do La Choy consumers try new brands?

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Where do La Choy consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the La Choy Target Market

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Who actually buys La Choy? Do these consumers match the intended target market of La Choy?

Thought bubble

What motivates the target market to purchase La Choy?

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What other target market should La Choy look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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