La Costena Consumer Insights

Who buys La Costena?

A La Costena consumer is generally very low income, Hispanic, and adolescent age. La Costena consumers are more likely to purchase La Costena during larger pantry stocking trips. Brands such as Ro-Tel, Bar-S, and Mission (Foods) also tend to be purchased in the same trip. See sample consumer insights data below.

La Costena Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.50
% of Basket $ (median)
2.7%
Total Basket $ (median)
$56.12

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

La Costena Consumer Demographics

demographic
index
Female
100
Male
98
<24
169
25-34
122
35-44
97
45-54
86
55-64
70
65+
45
African American
125
Asian
71
Caucasian
68
Hispanic
401
demographic
index
Has Kids
104
No Kids
91
- $20k
143
$20k-40k
131
$40k-60k
114
$60k-80k
99
$80k-100k
69
$100k-125k
75
$125k +
67
No College
144
College
95
Adv. Degree
73

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La Costena Basket Affinity & Size

brand
basket affinity
Ro-Tel 8.4x
Bar-S 7.2x
Mission (Foods) 6.7x
Old El Paso 6.6x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
448

Where is La Costena Purchased?

channels
index
Beauty
2
Club
250
Dollar
174
Drug
7
Food
81
Gas & Convenience
6
Mass
94
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.6x
Red Bull 1.5x
Monster Energy 1.5x
Bar-S 1.5x

How Did They Pay?

method
index
Cash
144
Credit
64
Debit
102
Food Stamps
192

When is La Costena Purchased?

day of week
Sun
18.0%
Mon
13.8%
Tue
11.4%
Wed
13.2%
Thu
12.9%
Fri
13.4%
Sat
17.3%
time of day
Morning
14.4%
Noon
16.0%
Afternoon
36.2%
Evening
27.6%
Late
5.9%

About Our La Costena Consumer Insights

How do we know who buys La Costena? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the La Costena consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.