La Croix Consumer Insights

Who buys La Croix?

A La Croix consumer is generally very high income, Caucasian, and lower middle age. La Croix consumers are more likely to purchase La Croix during larger pantry stocking trips. Brands such as Archer Farms, Sabra, and Horizon Organic also tend to be purchased in the same trip. See sample consumer insights data below.

La Croix Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.49
% of Basket $ (median)
7.3%
Total Basket $ (median)
$61.50

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

La Croix Consumer Demographics

demographic
index
Female
98
Male
119
<24
66
25-34
109
35-44
113
45-54
81
55-64
72
65+
96
African American
50
Asian
100
Caucasian
106
Hispanic
73
demographic
index
Has Kids
88
No Kids
127
- $20k
54
$20k-40k
65
$40k-60k
98
$60k-80k
79
$80k-100k
106
$100k-125k
132
$125k +
175
No College
35
College
102
Adv. Degree
168

Understand La Croix Consumer Behavior

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La Croix Basket Affinity & Size

brand
basket affinity
Archer Farms 12.9x
Sabra 7.4x
Horizon Organic 6.2x
Chobani 5.8x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
387

Where is La Croix Purchased?

channels
index
Club
102
Dollar
0
Drug
39
Food
139
Gas & Convenience
6
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sabra 1.7x
Horizon Organic 1.6x
Boars Head 1.6x
Almond Breeze 1.6x

How Did They Pay?

method
index
Cash
71
Credit
130
Debit
95
Food Stamps
35

When is La Croix Purchased?

day of week
Sun
18.7%
Mon
15.3%
Tue
11.8%
Wed
12.6%
Thu
11.2%
Fri
14.4%
Sat
15.9%
time of day
Morning
13.4%
Noon
16.6%
Afternoon
36.8%
Evening
28.7%
Late
4.4%

About Our La Croix Consumer Insights

How do we know who buys La Croix? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the La Croix consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.