La Croix Consumer Insights

Who buys La Croix?

A La Croix consumer is generally very high income, Caucasian, and lower middle age. La Croix consumers are more likely to purchase La Croix during larger pantry stocking trips. Brands such as Archer Farms, Sabra, and Horizon Organic also tend to be purchased in the same trip. Sample consumer insights data below.

La Croix Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.49
% of Basket $ (median)
7.3%
Total Basket $ (median)
$61.50

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

La Croix Consumer Demographics

demographic
index
Female
98
Male
119
<24
66
25-34
109
35-44
113
45-54
81
55-64
72
65+
96
African American
50
Asian
100
Caucasian
106
Hispanic
73
demographic
index
Has Kids
88
No Kids
127
- $20k
54
$20k-40k
65
$40k-60k
98
$60k-80k
79
$80k-100k
106
$100k-125k
132
$125k +
175
No College
35
College
102
Adv. Degree
168

Understand La Croix Consumer Behavior

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La Croix Basket Affinity & Size

brand
basket affinity
Archer Farms 12.9x
Sabra 7.4x
Horizon Organic 6.2x
Chobani 5.8x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
387

Where is La Croix Purchased?

channels
index
Club
102
Dollar
0
Drug
39
Food
139
Gas & Convenience
6
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sabra 1.7x
Horizon Organic 1.6x
Boars Head 1.6x
Almond Breeze 1.6x

How Did They Pay?

method
index
Cash
71
Credit
130
Debit
95
Food Stamps
35

When is La Croix Purchased?

day of week
Sun
18.7%
Mon
15.3%
Tue
11.8%
Wed
12.6%
Thu
11.2%
Fri
14.4%
Sat
15.9%
time of day
Morning
13.4%
Noon
16.6%
Afternoon
36.8%
Evening
28.7%
Late
4.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do La Croix consumers purchase?

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Why do La Croix consumers try new brands?

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Where do La Croix consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the La Croix Target Market

Arrow and target

Who actually buys La Croix? Do these consumers match the intended target market of La Croix?

Thought bubble

What motivates the target market to purchase La Croix?

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What other target market should La Croix look at?

venn diagram

Which other brands have a similar target market?

About Our La Croix Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.