La Mexicana Consumer Insights

Who buys La Mexicana?

A La Mexicana consumer is generally higher income, Asian, and older age. La Mexicana consumers are more likely to purchase La Mexicana during larger pantry stocking trips. Brands such as Fresh Selections, Mission (Foods), and Sabra also tend to be purchased in the same trip. See sample consumer insights data below.

La Mexicana Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.69
% of Basket $ (median)
4.9%
Total Basket $ (median)
$54.39

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

La Mexicana Consumer Demographics

demographic
index
Female
99
Male
112
<24
107
25-34
91
35-44
84
45-54
127
55-64
131
65+
127
African American
76
Asian
156
Caucasian
96
Hispanic
90
demographic
index
Has Kids
94
No Kids
113
- $20k
70
$20k-40k
89
$40k-60k
90
$60k-80k
83
$80k-100k
110
$100k-125k
152
$125k +
115
No College
83
College
102
Adv. Degree
110

Understand La Mexicana Consumer Behavior

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La Mexicana Basket Affinity & Size

brand
basket affinity
Fresh Selections 11.1x
Mission (Foods) 9.2x
Sabra 6.7x
Tostitos 6.2x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
421

Where is La Mexicana Purchased?

channels
index
Dollar
2
Food
273
Mass
17
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.3x
Oroweat 2.1x
Sabra 1.8x
Nabisco Triscuit 1.7x

How Did They Pay?

method
index
Cash
178
Credit
79
Debit
80
Food Stamps
99

When is La Mexicana Purchased?

day of week
Sun
18.5%
Mon
13.3%
Tue
12.0%
Wed
12.1%
Thu
10.9%
Fri
15.1%
Sat
18.1%
time of day
Morning
11.6%
Noon
15.7%
Afternoon
39.4%
Evening
28.1%
Late
5.3%

About Our La Mexicana Consumer Insights

How do we know who buys La Mexicana? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the La Mexicana consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.