La Moderna Consumer Insights

Who buys La Moderna?

A La Moderna consumer is generally very low income, Hispanic, and adolescent age. La Moderna consumers are more likely to purchase La Moderna during larger pantry stocking trips. Brands such as Dannon Danimals, Bar-S, and Goya also tend to be purchased in the same trip. See sample consumer insights data below.

La Moderna Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$0.76
% of Basket $ (median)
1.2%
Total Basket $ (median)
$61.29

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

La Moderna Consumer Demographics

demographic
index
Female
101
Male
88
<24
298
25-34
173
35-44
76
45-54
56
55-64
31
65+
48
African American
18
Asian
40
Caucasian
31
Hispanic
793
demographic
index
Has Kids
110
No Kids
78
- $20k
238
$20k-40k
197
$40k-60k
101
$60k-80k
82
$80k-100k
50
$100k-125k
30
$125k +
26
No College
191
College
89
Adv. Degree
45

Understand La Moderna Consumer Behavior

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La Moderna Basket Affinity & Size

brand
basket affinity
Dannon Danimals 16.6x
Bar-S 13.0x
Goya 11.4x
Post Honey Bunches Of Oats 9.0x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
28
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
533

Where is La Moderna Purchased?

channels
index
Dollar
78
Drug
19
Food
62
Gas & Convenience
4
Mass
168
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bar-S 1.9x
Goya 1.8x
Monster Energy 1.7x
Farmers Market 1.7x

How Did They Pay?

method
index
Cash
135
Credit
57
Debit
97
Food Stamps
330

When is La Moderna Purchased?

day of week
Sun
18.0%
Mon
17.6%
Tue
14.3%
Wed
12.0%
Thu
13.8%
Fri
10.6%
Sat
13.6%
time of day
Morning
14.6%
Noon
15.5%
Afternoon
31.1%
Evening
29.4%
Late
9.4%

About Our La Moderna Consumer Insights

How do we know who buys La Moderna? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the La Moderna consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.