La Moderna Consumer Insights

Who buys La Moderna? La Moderna consumers are generally very low income, Hispanic, and adolescent age. La Moderna consumers are more likely to purchase La Moderna during larger pantry stocking trips. Brands such as Dannon Danimals, Bar-S, and Goya also tend to be purchased in the same trip. Sample consumer insights data below.

La Moderna Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$0.76
% of Basket $ (median)
1.2%
Total Basket $ (median)
$61.29

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

La Moderna Consumer Demographics

demographic
index
Female
101
Male
88
<24
298
25-34
173
35-44
76
45-54
56
55-64
31
65+
48
African American
18
Asian
40
Caucasian
31
Hispanic
793
demographic
index
Has Kids
110
No Kids
78
- $20k
238
$20k-40k
197
$40k-60k
101
$60k-80k
82
$80k-100k
50
$100k-125k
30
$125k +
26
No College
191
College
89
Adv. Degree
45

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La Moderna Basket Affinity & Size

brand
basket affinity
Dannon Danimals 16.6x
Bar-S 13.0x
Goya 11.4x
Post Honey Bunches Of Oats 9.0x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
28
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
533

Where is La Moderna Purchased?

channels
index
Dollar
78
Drug
19
Food
62
Gas & Convenience
4
Mass
168
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bar-S 1.9x
Goya 1.8x
Monster Energy 1.7x
Farmers Market 1.7x

How Did They Pay?

method
index
Cash
135
Credit
57
Debit
97
Food Stamps
330

When is La Moderna Purchased?

day of week
Sun
18.0%
Mon
17.6%
Tue
14.3%
Wed
12.0%
Thu
13.8%
Fri
10.6%
Sat
13.6%
time of day
Morning
14.6%
Noon
15.5%
Afternoon
31.1%
Evening
29.4%
Late
9.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do La Moderna consumers purchase?

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Why do La Moderna consumers try new brands?

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Where do La Moderna consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the La Moderna Target Market

Arrow and target

Who actually buys La Moderna? Do these consumers match the intended target market of La Moderna?

Thought bubble

What motivates the target market to purchase La Moderna?

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What other target market should La Moderna look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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