La Preferida Consumer Insights

Who buys La Preferida?

A La Preferida consumer is generally very low income, Hispanic, and young adult age. La Preferida consumers are more likely to purchase La Preferida during larger pantry stocking trips. Brands such as Old El Paso, Ro-Tel, and Arnold also tend to be purchased in the same trip. See sample consumer insights data below.

La Preferida Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.72
% of Basket $ (median)
2.8%
Total Basket $ (median)
$62.25

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

La Preferida Consumer Demographics

demographic
index
Female
97
Male
126
<24
90
25-34
116
35-44
98
45-54
89
55-64
95
65+
76
African American
63
Asian
65
Caucasian
96
Hispanic
188
demographic
index
Has Kids
97
No Kids
108
- $20k
112
$20k-40k
97
$40k-60k
89
$60k-80k
106
$80k-100k
104
$100k-125k
102
$125k +
99
No College
85
College
101
Adv. Degree
112

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La Preferida Basket Affinity & Size

brand
basket affinity
Old El Paso 10.0x
Ro-Tel 6.4x
Arnold 6.4x
Goya 6.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
493

Where is La Preferida Purchased?

channels
index
Club
7
Dollar
14
Drug
207
Food
99
Gas & Convenience
1
Mass
113
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.6x
Nabisco Triscuit 1.5x
Lean Cuisine 1.5x
Jennie-O 1.5x

How Did They Pay?

method
index
Cash
131
Credit
105
Debit
76
Food Stamps
139

When is La Preferida Purchased?

day of week
Sun
18.6%
Mon
13.7%
Tue
12.9%
Wed
11.3%
Thu
11.0%
Fri
14.8%
Sat
17.8%
time of day
Morning
15.0%
Noon
17.5%
Afternoon
36.0%
Evening
26.1%
Late
5.4%

Get More La Preferida Data

Contact us for the latest La Preferida consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do La Preferida consumers switch to?

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Why do consumers stop buying La Preferida products?

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Which retailers do La Preferida shoppers prefer to shop at?

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What motivates consumers to try La Preferida products?

Research the La Preferida Target Market

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Who actually buys La Preferida? Do these consumers match the intended target market of La Preferida?

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What motivates the target market to purchase La Preferida?

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What other target market should La Preferida look at?

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Which other brands have a similar target market?

About Our La Preferida Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.