La Preferida Consumer Insights

Who buys La Preferida? La Preferida consumers are generally very low income, Hispanic, and young adult age. La Preferida consumers are more likely to purchase La Preferida during larger pantry stocking trips. Brands such as Old El Paso, Ro-Tel, and Arnold also tend to be purchased in the same trip. Sample consumer insights data below.

La Preferida Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.72
% of Basket $ (median)
2.8%
Total Basket $ (median)
$62.25

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

La Preferida Consumer Demographics

demographic
index
Female
97
Male
126
<24
90
25-34
116
35-44
98
45-54
89
55-64
95
65+
76
African American
63
Asian
65
Caucasian
96
Hispanic
188
demographic
index
Has Kids
97
No Kids
108
- $20k
112
$20k-40k
97
$40k-60k
89
$60k-80k
106
$80k-100k
104
$100k-125k
102
$125k +
99
No College
85
College
101
Adv. Degree
112

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La Preferida Basket Affinity & Size

brand
basket affinity
Old El Paso 10.0x
Ro-Tel 6.4x
Arnold 6.4x
Goya 6.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
493

Where is La Preferida Purchased?

channels
index
Club
7
Dollar
14
Drug
207
Food
99
Gas & Convenience
1
Mass
113
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.6x
Nabisco Triscuit 1.5x
Lean Cuisine 1.5x
Jennie-O 1.5x

How Did They Pay?

method
index
Cash
131
Credit
105
Debit
76
Food Stamps
139

When is La Preferida Purchased?

day of week
Sun
18.6%
Mon
13.7%
Tue
12.9%
Wed
11.3%
Thu
11.0%
Fri
14.8%
Sat
17.8%
time of day
Morning
15.0%
Noon
17.5%
Afternoon
36.0%
Evening
26.1%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do La Preferida consumers purchase?

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Why do La Preferida consumers try new brands?

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Where do La Preferida consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the La Preferida Target Market

Arrow and target

Who actually buys La Preferida? Do these consumers match the intended target market of La Preferida?

Thought bubble

What motivates the target market to purchase La Preferida?

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What other target market should La Preferida look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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