Labatt Consumer Insights

Who buys Labatt?

A Labatt consumer is generally median income, Caucasian, and upper middle age. Labatt consumers are more likely to purchase Labatt during larger pantry stocking trips. Brands such as Bud Light, Fresh Selections, and Tostitos Scoops also tend to be purchased in the same trip. See sample consumer insights data below.

Labatt Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$12.28
% of Basket $ (median)
25.6%
Total Basket $ (median)
$48.01

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Labatt Consumer Demographics

demographic
index
Female
102
Male
81
<24
85
25-34
102
35-44
90
45-54
117
55-64
103
65+
111
African American
4
Asian
31
Caucasian
124
Hispanic
11
demographic
index
Has Kids
86
No Kids
132
- $20k
108
$20k-40k
110
$40k-60k
88
$60k-80k
116
$80k-100k
90
$100k-125k
110
$125k +
78
No College
110
College
94
Adv. Degree
117

Understand Labatt Consumer Behavior

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Labatt Basket Affinity & Size

brand
basket affinity
Bud Light 17.1x
Fresh Selections 7.5x
Tostitos Scoops 7.4x
Vlasic 6.6x
basket size
index
Urgent Need (1-2 Items)
38
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
123
Pantry Stocking (21+ Items)
260

Where is Labatt Purchased?

channels
index
Club
17
Dollar
0
Drug
162
Food
139
Gas & Convenience
153
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 2.0x
Arnold 1.8x
Gerber Graduates 1.8x
Hellmann's 1.8x

How Did They Pay?

method
index
Cash
130
Credit
124
Debit
75
Food Stamps
14

When is Labatt Purchased?

day of week
Sun
14.8%
Mon
8.7%
Tue
8.0%
Wed
9.9%
Thu
13.1%
Fri
21.2%
Sat
24.4%
time of day
Morning
9.1%
Noon
14.2%
Afternoon
37.9%
Evening
32.3%
Late
6.5%

Get More Labatt Data

Contact us for the latest Labatt consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Labatt consumers switch to?

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Why do consumers stop buying Labatt products?

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Which retailers do Labatt shoppers prefer to shop at?

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What motivates consumers to try Labatt products?

Research the Labatt Target Market

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Who actually buys Labatt? Do these consumers match the intended target market of Labatt?

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What motivates the target market to purchase Labatt?

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What other target market should Labatt look at?

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Which other brands have a similar target market?

About Our Labatt Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.