Labatt Consumer Insights

Who buys Labatt?

A Labatt consumer is generally median income, Caucasian, and upper middle age. Labatt consumers are more likely to purchase Labatt during larger pantry stocking trips. Brands such as Bud Light, Fresh Selections, and Tostitos Scoops also tend to be purchased in the same trip. See sample consumer insights data below.

Labatt Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$12.28
% of Basket $ (median)
25.6%
Total Basket $ (median)
$48.01

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Labatt Consumer Demographics

demographic
index
Female
102
Male
81
<24
85
25-34
102
35-44
90
45-54
117
55-64
103
65+
111
African American
4
Asian
31
Caucasian
124
Hispanic
11
demographic
index
Has Kids
86
No Kids
132
- $20k
108
$20k-40k
110
$40k-60k
88
$60k-80k
116
$80k-100k
90
$100k-125k
110
$125k +
78
No College
110
College
94
Adv. Degree
117

Understand Labatt Consumer Behavior

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Labatt Basket Affinity & Size

brand
basket affinity
Bud Light 17.1x
Fresh Selections 7.5x
Tostitos Scoops 7.4x
Vlasic 6.6x
basket size
index
Urgent Need (1-2 Items)
38
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
123
Pantry Stocking (21+ Items)
260

Where is Labatt Purchased?

channels
index
Club
17
Dollar
0
Drug
162
Food
139
Gas & Convenience
153
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 2.0x
Arnold 1.8x
Gerber Graduates 1.8x
Hellmann's 1.8x

How Did They Pay?

method
index
Cash
130
Credit
124
Debit
75
Food Stamps
14

When is Labatt Purchased?

day of week
Sun
14.8%
Mon
8.7%
Tue
8.0%
Wed
9.9%
Thu
13.1%
Fri
21.2%
Sat
24.4%
time of day
Morning
9.1%
Noon
14.2%
Afternoon
37.9%
Evening
32.3%
Late
6.5%

About Our Labatt Consumer Insights

How do we know who buys Labatt? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Labatt consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.