Labatt Consumer Insights

Who buys Labatt? Labatt consumers are generally median income, Caucasian, and upper middle age. Labatt consumers are more likely to purchase Labatt during larger pantry stocking trips. Brands such as Bud Light, Fresh Selections, and Tostitos Scoops also tend to be purchased in the same trip. Sample consumer insights data below.

Labatt Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$12.28
% of Basket $ (median)
25.6%
Total Basket $ (median)
$48.01

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Labatt Consumer Demographics

demographic
index
Female
102
Male
81
<24
85
25-34
102
35-44
90
45-54
117
55-64
103
65+
111
African American
4
Asian
31
Caucasian
124
Hispanic
11
demographic
index
Has Kids
86
No Kids
132
- $20k
108
$20k-40k
110
$40k-60k
88
$60k-80k
116
$80k-100k
90
$100k-125k
110
$125k +
78
No College
110
College
94
Adv. Degree
117

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Labatt Basket Affinity & Size

brand
basket affinity
Bud Light 17.1x
Fresh Selections 7.5x
Tostitos Scoops 7.4x
Vlasic 6.6x
basket size
index
Urgent Need (1-2 Items)
38
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
123
Pantry Stocking (21+ Items)
260

Where is Labatt Purchased?

channels
index
Club
17
Dollar
0
Drug
162
Food
139
Gas & Convenience
153
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 2.0x
Arnold 1.8x
Gerber Graduates 1.8x
Hellmann's 1.8x

How Did They Pay?

method
index
Cash
130
Credit
124
Debit
75
Food Stamps
14

When is Labatt Purchased?

day of week
Sun
14.8%
Mon
8.7%
Tue
8.0%
Wed
9.9%
Thu
13.1%
Fri
21.2%
Sat
24.4%
time of day
Morning
9.1%
Noon
14.2%
Afternoon
37.9%
Evening
32.3%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Labatt consumers purchase?

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Why do Labatt consumers try new brands?

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Where do Labatt consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Labatt Target Market

Arrow and target

Who actually buys Labatt? Do these consumers match the intended target market of Labatt?

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What motivates the target market to purchase Labatt?

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What other target market should Labatt look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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