LaBrea Bakery Consumer Insights

Who buys LaBrea Bakery?

A LaBrea Bakery consumer is generally very high income, Asian, and upper middle age. LaBrea Bakery consumers are more likely to purchase LaBrea Bakery during mid to large sized trips. Brands such as Post Honey Bunches Of Oats, Ziploc, and Dixie also tend to be purchased in the same trip. Sample consumer insights data below.

LaBrea Bakery Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.99
% of Basket $ (median)
5.2%
Total Basket $ (median)
$116.31

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

LaBrea Bakery Consumer Demographics

demographic
index
Female
98
Male
122
<24
99
25-34
72
35-44
100
45-54
133
55-64
120
65+
75
African American
32
Asian
286
Caucasian
79
Hispanic
137
demographic
index
Has Kids
109
No Kids
79
- $20k
55
$20k-40k
63
$40k-60k
94
$60k-80k
85
$80k-100k
118
$100k-125k
114
$125k +
180
No College
59
College
105
Adv. Degree
122

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LaBrea Bakery Basket Affinity & Size

brand
basket affinity
Post Honey Bunches Of Oats 20.0x
Ziploc 19.1x
Dixie 18.5x
Cascade 17.9x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
261
Pantry Stocking (21+ Items)
197

Where is LaBrea Bakery Purchased?

channels
index
Club
948
Drug
10
Food
2
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.9x
Taylor Farms 1.8x
Nutella 1.8x
Horizon Organic 1.7x

How Did They Pay?

method
index
Cash
41
Credit
136
Debit
105
Food Stamps
57

When is LaBrea Bakery Purchased?

day of week
Sun
19.6%
Mon
13.1%
Tue
12.4%
Wed
10.6%
Thu
11.9%
Fri
14.2%
Sat
18.3%
time of day
Morning
10.4%
Noon
25.1%
Afternoon
42.0%
Evening
20.9%
Late
1.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do LaBrea Bakery consumers purchase?

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Why do LaBrea Bakery consumers try new brands?

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Where do LaBrea Bakery consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the LaBrea Bakery Target Market

Arrow and target

Who actually buys LaBrea Bakery? Do these consumers match the intended target market of LaBrea Bakery?

Thought bubble

What motivates the target market to purchase LaBrea Bakery?

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What other target market should LaBrea Bakery look at?

venn diagram

Which other brands have a similar target market?

About Our LaBrea Bakery Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.