Labriola Consumer Insights

Who buys Labriola? A Labriola consumer is generally very high income, Asian, and upper middle age. Labriola consumers are more likely to purchase Labriola during mid to large sized trips. Brands such as Horizon Organic, Sabra, and Dixie also tend to be purchased in the same trip. Sample consumer insights data below.

Labriola Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.99
% of Basket $ (median)
4.7%
Total Basket $ (median)
$127.57

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Labriola Consumer Demographics

demographic
index
Female
101
Male
92
<24
47
25-34
66
35-44
118
45-54
123
55-64
92
65+
76
African American
14
Asian
204
Caucasian
99
Hispanic
63
demographic
index
Has Kids
114
No Kids
69
- $20k
44
$20k-40k
55
$40k-60k
69
$60k-80k
76
$80k-100k
125
$100k-125k
163
$125k +
196
No College
51
College
100
Adv. Degree
158

Understand Labriola Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Labriola Basket Affinity & Size

brand
basket affinity
Horizon Organic 26.1x
Sabra 23.9x
Dixie 18.1x
Ziploc 17.6x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
251
Pantry Stocking (21+ Items)
217

Where is Labriola Purchased?

channels
index
Club
963
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.8x
Taylor Farms 1.7x
Skippy 1.7x
Horizon Organic 1.6x

How Did They Pay?

method
index
Cash
41
Credit
118
Debit
125
Food Stamps
36

When is Labriola Purchased?

day of week
Sun
16.8%
Mon
11.4%
Tue
10.2%
Wed
11.7%
Thu
13.7%
Fri
17.0%
Sat
19.2%
time of day
Morning
7.7%
Noon
26.8%
Afternoon
43.9%
Evening
20.7%
Late
0.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Labriola consumers purchase?

check mark

Why do Labriola consumers try new brands?

check mark

Where do Labriola consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Labriola Target Market

Arrow and target

Who actually buys Labriola? Do these consumers match the intended target market of Labriola?

Thought bubble

What motivates the target market to purchase Labriola?

magnifying glass

What other target market should Labriola look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us