Labriola Consumer Insights

Who buys Labriola?

A Labriola consumer is generally very high income, Asian, and upper middle age. Labriola consumers are more likely to purchase Labriola during mid to large sized trips. Brands such as Horizon Organic, Sabra, and Dixie also tend to be purchased in the same trip. See sample consumer insights data below.

Labriola Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.99
% of Basket $ (median)
4.7%
Total Basket $ (median)
$127.57

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Labriola Consumer Demographics

demographic
index
Female
101
Male
92
<24
47
25-34
66
35-44
118
45-54
123
55-64
92
65+
76
African American
14
Asian
204
Caucasian
99
Hispanic
63
demographic
index
Has Kids
114
No Kids
69
- $20k
44
$20k-40k
55
$40k-60k
69
$60k-80k
76
$80k-100k
125
$100k-125k
163
$125k +
196
No College
51
College
100
Adv. Degree
158

Understand Labriola Consumer Behavior

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Labriola Basket Affinity & Size

brand
basket affinity
Horizon Organic 26.1x
Sabra 23.9x
Dixie 18.1x
Ziploc 17.6x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
251
Pantry Stocking (21+ Items)
217

Where is Labriola Purchased?

channels
index
Club
963
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.8x
Taylor Farms 1.7x
Skippy 1.7x
Horizon Organic 1.6x

How Did They Pay?

method
index
Cash
41
Credit
118
Debit
125
Food Stamps
36

When is Labriola Purchased?

day of week
Sun
16.8%
Mon
11.4%
Tue
10.2%
Wed
11.7%
Thu
13.7%
Fri
17.0%
Sat
19.2%
time of day
Morning
7.7%
Noon
26.8%
Afternoon
43.9%
Evening
20.7%
Late
0.9%

Get More Labriola Data

Contact us for the latest Labriola consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Labriola consumers switch to?

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Why do consumers stop buying Labriola products?

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Which retailers do Labriola shoppers prefer to shop at?

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What motivates consumers to try Labriola products?

Research the Labriola Target Market

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Who actually buys Labriola? Do these consumers match the intended target market of Labriola?

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What motivates the target market to buy Labriola?

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What other target market should Labriola look at?

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Which other brands have a similar target market?

About Our Labriola Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.