Lactaid Consumer Insights

Who buys Lactaid?

A Lactaid consumer is generally very low income, Asian, and adolescent age. Lactaid consumers are more likely to purchase Lactaid during larger pantry stocking trips. Brands such as Goya, Eggland's Best, and Tropicana also tend to be purchased in the same trip. Sample consumer insights data below.

Lactaid Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.99
% of Basket $ (median)
9.7%
Total Basket $ (median)
$51.45

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lactaid Consumer Demographics

demographic
index
Female
97
Male
130
<24
139
25-34
108
35-44
92
45-54
101
55-64
89
65+
123
African American
168
Asian
230
Caucasian
69
Hispanic
229
demographic
index
Has Kids
99
No Kids
103
- $20k
134
$20k-40k
113
$40k-60k
97
$60k-80k
90
$80k-100k
79
$100k-125k
90
$125k +
114
No College
91
College
96
Adv. Degree
132

Understand Lactaid Consumer Behavior

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Lactaid Basket Affinity & Size

brand
basket affinity
Goya 5.5x
Eggland's Best 5.5x
Tropicana 5.2x
Arnold 4.4x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
320

Where is Lactaid Purchased?

channels
index
Club
65
Dollar
3
Drug
37
Food
185
Gas & Convenience
6
Mass
62
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.6x
Horizon Organic 1.5x
Smart Balance 1.5x
Eggland's Best 1.4x

How Did They Pay?

method
index
Cash
107
Credit
101
Debit
80
Food Stamps
240

When is Lactaid Purchased?

day of week
Sun
17.8%
Mon
14.7%
Tue
13.0%
Wed
12.5%
Thu
12.0%
Fri
13.9%
Sat
16.1%
time of day
Morning
14.4%
Noon
15.4%
Afternoon
33.4%
Evening
29.6%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lactaid consumers purchase?

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Why do Lactaid consumers try new brands?

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Where do Lactaid consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lactaid Target Market

Arrow and target

Who actually buys Lactaid? Do these consumers match the intended target market of Lactaid?

Thought bubble

What motivates the target market to purchase Lactaid?

magnifying glass

What other target market should Lactaid look at?

venn diagram

Which other brands have a similar target market?

About Our Lactaid Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.