Lactaid Consumer Insights

Who buys Lactaid?

A Lactaid consumer is generally very low income, Asian, and adolescent age. Lactaid consumers are more likely to purchase Lactaid during larger pantry stocking trips. Brands such as Goya, Eggland's Best, and Tropicana also tend to be purchased in the same trip. See sample consumer insights data below.

Lactaid Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.99
% of Basket $ (median)
9.7%
Total Basket $ (median)
$51.45

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lactaid Consumer Demographics

demographic
index
Female
97
Male
130
<24
139
25-34
108
35-44
92
45-54
101
55-64
89
65+
123
African American
168
Asian
230
Caucasian
69
Hispanic
229
demographic
index
Has Kids
99
No Kids
103
- $20k
134
$20k-40k
113
$40k-60k
97
$60k-80k
90
$80k-100k
79
$100k-125k
90
$125k +
114
No College
91
College
96
Adv. Degree
132

Understand Lactaid Consumer Behavior

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Lactaid Basket Affinity & Size

brand
basket affinity
Goya 5.5x
Eggland's Best 5.5x
Tropicana 5.2x
Arnold 4.4x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
320

Where is Lactaid Purchased?

channels
index
Club
65
Dollar
3
Drug
37
Food
185
Gas & Convenience
6
Mass
62
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.6x
Horizon Organic 1.5x
Smart Balance 1.5x
Eggland's Best 1.4x

How Did They Pay?

method
index
Cash
107
Credit
101
Debit
80
Food Stamps
240

When is Lactaid Purchased?

day of week
Sun
17.8%
Mon
14.7%
Tue
13.0%
Wed
12.5%
Thu
12.0%
Fri
13.9%
Sat
16.1%
time of day
Morning
14.4%
Noon
15.4%
Afternoon
33.4%
Evening
29.6%
Late
7.2%

Get More Lactaid Data

Contact us for the latest Lactaid consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Lactaid consumers switch to?

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Why do consumers stop buying Lactaid products?

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Which retailers do Lactaid shoppers prefer to shop at?

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What motivates consumers to try Lactaid products?

Research the Lactaid Target Market

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Who actually buys Lactaid? Do these consumers match the intended target market of Lactaid?

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What motivates the target market to buy Lactaid?

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What other target market should Lactaid look at?

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Which other brands have a similar target market?

About Our Lactaid Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.