Lactaid Consumer Insights

Who buys Lactaid?

A Lactaid consumer is generally very low income, Asian, and adolescent age. Lactaid consumers are more likely to purchase Lactaid during larger pantry stocking trips. Brands such as Goya, Eggland's Best, and Tropicana also tend to be purchased in the same trip. See sample consumer insights data below.

Lactaid Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.99
% of Basket $ (median)
9.7%
Total Basket $ (median)
$51.45

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lactaid Consumer Demographics

demographic
index
Female
97
Male
130
<24
139
25-34
108
35-44
92
45-54
101
55-64
89
65+
123
African American
168
Asian
230
Caucasian
69
Hispanic
229
demographic
index
Has Kids
99
No Kids
103
- $20k
134
$20k-40k
113
$40k-60k
97
$60k-80k
90
$80k-100k
79
$100k-125k
90
$125k +
114
No College
91
College
96
Adv. Degree
132

Understand Lactaid Consumer Behavior

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Lactaid Basket Affinity & Size

brand
basket affinity
Goya 5.5x
Eggland's Best 5.5x
Tropicana 5.2x
Arnold 4.4x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
320

Where is Lactaid Purchased?

channels
index
Club
65
Dollar
3
Drug
37
Food
185
Gas & Convenience
6
Mass
62
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.6x
Horizon Organic 1.5x
Smart Balance 1.5x
Eggland's Best 1.4x

How Did They Pay?

method
index
Cash
107
Credit
101
Debit
80
Food Stamps
240

When is Lactaid Purchased?

day of week
Sun
17.8%
Mon
14.7%
Tue
13.0%
Wed
12.5%
Thu
12.0%
Fri
13.9%
Sat
16.1%
time of day
Morning
14.4%
Noon
15.4%
Afternoon
33.4%
Evening
29.6%
Late
7.2%

About Our Lactaid Consumer Insights

How do we know who buys Lactaid? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Lactaid consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.