Lady Speed Stick Consumer Insights

Who buys Lady Speed Stick? Lady Speed Stick consumers are generally lower income, African American, and young adult age. Lady Speed Stick consumers are more likely to purchase Lady Speed Stick during larger pantry stocking trips. Brands such as Softsoap, Colgate, and Suave also tend to be purchased in the same trip. Sample consumer insights data below.

Lady Speed Stick Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
9.2%
Total Basket $ (median)
$21.72

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lady Speed Stick Consumer Demographics

demographic
index
Female
105
Male
55
<24
88
25-34
110
35-44
97
45-54
109
55-64
76
65+
61
African American
192
Asian
70
Caucasian
93
Hispanic
141
demographic
index
Has Kids
100
No Kids
99
- $20k
121
$20k-40k
126
$40k-60k
111
$60k-80k
103
$80k-100k
89
$100k-125k
75
$125k +
67
No College
123
College
99
Adv. Degree
78

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Lady Speed Stick Basket Affinity & Size

brand
basket affinity
Softsoap 14.2x
Colgate 14.0x
Suave 9.3x
Fresh Selections 7.6x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
312

Where is Lady Speed Stick Purchased?

channels
index
Beauty
18
Club
2
Dollar
745
Drug
392
Food
141
Gas & Convenience
21
Mass
26
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.6x
Fresh Selections 1.6x
Angel Soft 1.5x
Scott 1.5x

How Did They Pay?

method
index
Cash
132
Credit
96
Debit
89
Food Stamps
65

When is Lady Speed Stick Purchased?

day of week
Sun
16.3%
Mon
11.8%
Tue
13.1%
Wed
12.3%
Thu
13.8%
Fri
16.1%
Sat
16.6%
time of day
Morning
15.9%
Noon
18.0%
Afternoon
33.0%
Evening
26.3%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lady Speed Stick consumers purchase?

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Why do Lady Speed Stick consumers try new brands?

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Where do Lady Speed Stick consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lady Speed Stick Target Market

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Who actually buys Lady Speed Stick? Do these consumers match the intended target market of Lady Speed Stick?

Thought bubble

What motivates the target market to purchase Lady Speed Stick?

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What other target market should Lady Speed Stick look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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