Lady Speed Stick Consumer Insights

Who buys Lady Speed Stick?

A Lady Speed Stick consumer is generally lower income, African American, and young adult age. Lady Speed Stick consumers are more likely to purchase Lady Speed Stick during larger pantry stocking trips. Brands such as Softsoap, Colgate, and Suave also tend to be purchased in the same trip. See sample consumer insights data below.

Lady Speed Stick Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.00
% of Basket $ (median)
9.2%
Total Basket $ (median)
$21.72

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lady Speed Stick Consumer Demographics

demographic
index
Female
105
Male
55
<24
88
25-34
110
35-44
97
45-54
109
55-64
76
65+
61
African American
192
Asian
70
Caucasian
93
Hispanic
141
demographic
index
Has Kids
100
No Kids
99
- $20k
121
$20k-40k
126
$40k-60k
111
$60k-80k
103
$80k-100k
89
$100k-125k
75
$125k +
67
No College
123
College
99
Adv. Degree
78

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Lady Speed Stick Basket Affinity & Size

brand
basket affinity
Softsoap 14.2x
Colgate 14.0x
Suave 9.3x
Fresh Selections 7.6x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
312

Where is Lady Speed Stick Purchased?

channels
index
Beauty
18
Club
2
Dollar
745
Drug
392
Food
141
Gas & Convenience
21
Mass
26
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.6x
Fresh Selections 1.6x
Angel Soft 1.5x
Scott 1.5x

How Did They Pay?

method
index
Cash
132
Credit
96
Debit
89
Food Stamps
65

When is Lady Speed Stick Purchased?

day of week
Sun
16.3%
Mon
11.8%
Tue
13.1%
Wed
12.3%
Thu
13.8%
Fri
16.1%
Sat
16.6%
time of day
Morning
15.9%
Noon
18.0%
Afternoon
33.0%
Evening
26.3%
Late
6.8%

Get More Lady Speed Stick Data

Contact us for the latest Lady Speed Stick consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Lady Speed Stick consumers switch to?

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Why do consumers stop buying Lady Speed Stick products?

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Which retailers do Lady Speed Stick shoppers prefer to shop at?

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What motivates consumers to try Lady Speed Stick products?

Research the Lady Speed Stick Target Market

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Who actually buys Lady Speed Stick? Do these consumers match the intended target market of Lady Speed Stick?

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What motivates the target market to buy Lady Speed Stick?

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What other target market should Lady Speed Stick look at?

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Which other brands have a similar target market?

About Our Lady Speed Stick Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.