Lady Speed Stick Invisible Dry Consumer Insights

Who buys Lady Speed Stick Invisible Dry? A Lady Speed Stick Invisible Dry consumer is generally very low income, African American, and upper middle age. Lady Speed Stick Invisible Dry consumers are more likely to purchase Lady Speed Stick Invisible Dry during larger pantry stocking trips. Brands such as Softsoap, Colgate, and Oral-B also tend to be purchased in the same trip. Sample consumer insights data below.

Lady Speed Stick Invisible Dry Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.68
% of Basket $ (median)
6.6%
Total Basket $ (median)
$40.63

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lady Speed Stick Invisible Dry Consumer Demographics

demographic
index
Female
104
Male
60
<24
103
25-34
101
35-44
96
45-54
117
55-64
91
65+
47
African American
181
Asian
58
Caucasian
96
Hispanic
122
demographic
index
Has Kids
101
No Kids
99
- $20k
127
$20k-40k
109
$40k-60k
114
$60k-80k
97
$80k-100k
97
$100k-125k
75
$125k +
80
No College
118
College
98
Adv. Degree
89

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Lady Speed Stick Invisible Dry Basket Affinity & Size

brand
basket affinity
Softsoap 15.3x
Colgate 7.8x
Oral-B 6.0x
Listerine 5.7x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
313

Where is Lady Speed Stick Invisible Dry Purchased?

channels
index
Beauty
69
Dollar
133
Drug
539
Food
28
Mass
114
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.5x
General Mills Fiber One 1.4x
Hawaiian Punch 1.4x
Softsoap 1.4x

How Did They Pay?

method
index
Cash
144
Credit
84
Debit
97
Food Stamps
69

When is Lady Speed Stick Invisible Dry Purchased?

day of week
Sun
16.6%
Mon
12.7%
Tue
12.0%
Wed
11.6%
Thu
12.4%
Fri
15.4%
Sat
19.4%
time of day
Morning
17.8%
Noon
16.0%
Afternoon
32.9%
Evening
25.4%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lady Speed Stick Invisible Dry consumers purchase?

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Why do Lady Speed Stick Invisible Dry consumers try new brands?

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Where do Lady Speed Stick Invisible Dry consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lady Speed Stick Invisible Dry Target Market

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Who actually buys Lady Speed Stick Invisible Dry? Do these consumers match the intended target market of Lady Speed Stick Invisible Dry?

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What motivates the target market to purchase Lady Speed Stick Invisible Dry?

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What other target market should Lady Speed Stick Invisible Dry look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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