Laffy Taffy Consumer Insights

Who buys Laffy Taffy?

A Laffy Taffy consumer is generally higher income, African American, and lower middle age. Laffy Taffy consumers are more likely to purchase Laffy Taffy during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and Snickers also tend to be purchased in the same trip. See sample consumer insights data below.

Laffy Taffy Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.75
% of Basket $ (median)
7.4%
Total Basket $ (median)
$23.59

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Laffy Taffy Consumer Demographics

demographic
index
Female
103
Male
73
<24
65
25-34
87
35-44
110
45-54
107
55-64
103
65+
65
African American
188
Asian
52
Caucasian
104
Hispanic
70
demographic
index
Has Kids
110
No Kids
77
- $20k
90
$20k-40k
92
$40k-60k
98
$60k-80k
110
$80k-100k
95
$100k-125k
113
$125k +
99
No College
104
College
96
Adv. Degree
116

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Laffy Taffy Basket Affinity & Size

brand
basket affinity
Skittles 18.6x
Twizzlers 11.2x
Snickers 9.2x
Twix 8.9x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
240

Where is Laffy Taffy Purchased?

channels
index
Club
308
Dollar
878
Drug
88
Food
40
Gas & Convenience
205
Mass
64
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.6x
Diet Dr Pepper 1.5x
Armour 1.5x
Totino's Pizza Rolls 1.5x

How Did They Pay?

method
index
Cash
103
Credit
104
Debit
96
Food Stamps
112

When is Laffy Taffy Purchased?

day of week
Sun
12.3%
Mon
12.2%
Tue
14.0%
Wed
13.4%
Thu
15.5%
Fri
16.5%
Sat
16.0%
time of day
Morning
15.6%
Noon
16.2%
Afternoon
34.8%
Evening
27.9%
Late
5.5%

Get More Laffy Taffy Data

Contact us for the latest Laffy Taffy consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Laffy Taffy consumers switch to?

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Why do consumers stop buying Laffy Taffy products?

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Which retailers do Laffy Taffy shoppers prefer to shop at?

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What motivates consumers to try Laffy Taffy products?

Research the Laffy Taffy Target Market

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Who actually buys Laffy Taffy? Do these consumers match the intended target market of Laffy Taffy?

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What motivates the target market to buy Laffy Taffy?

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What other target market should Laffy Taffy look at?

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Which other brands have a similar target market?

About Our Laffy Taffy Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.