Laffy Taffy Consumer Insights

Who buys Laffy Taffy?

A Laffy Taffy consumer is generally higher income, African American, and lower middle age. Laffy Taffy consumers are more likely to purchase Laffy Taffy during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and Snickers also tend to be purchased in the same trip. Sample consumer insights data below.

Laffy Taffy Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.75
% of Basket $ (median)
7.4%
Total Basket $ (median)
$23.59

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Laffy Taffy Consumer Demographics

demographic
index
Female
103
Male
73
<24
65
25-34
87
35-44
110
45-54
107
55-64
103
65+
65
African American
188
Asian
52
Caucasian
104
Hispanic
70
demographic
index
Has Kids
110
No Kids
77
- $20k
90
$20k-40k
92
$40k-60k
98
$60k-80k
110
$80k-100k
95
$100k-125k
113
$125k +
99
No College
104
College
96
Adv. Degree
116

Understand Laffy Taffy Consumer Behavior

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Laffy Taffy Basket Affinity & Size

brand
basket affinity
Skittles 18.6x
Twizzlers 11.2x
Snickers 9.2x
Twix 8.9x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
240

Where is Laffy Taffy Purchased?

channels
index
Club
308
Dollar
878
Drug
88
Food
40
Gas & Convenience
205
Mass
64
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.6x
Diet Dr Pepper 1.5x
Armour 1.5x
Totino's Pizza Rolls 1.5x

How Did They Pay?

method
index
Cash
103
Credit
104
Debit
96
Food Stamps
112

When is Laffy Taffy Purchased?

day of week
Sun
12.3%
Mon
12.2%
Tue
14.0%
Wed
13.4%
Thu
15.5%
Fri
16.5%
Sat
16.0%
time of day
Morning
15.6%
Noon
16.2%
Afternoon
34.8%
Evening
27.9%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Laffy Taffy consumers purchase?

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Why do Laffy Taffy consumers try new brands?

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Where do Laffy Taffy consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Laffy Taffy Target Market

Arrow and target

Who actually buys Laffy Taffy? Do these consumers match the intended target market of Laffy Taffy?

Thought bubble

What motivates the target market to purchase Laffy Taffy?

magnifying glass

What other target market should Laffy Taffy look at?

venn diagram

Which other brands have a similar target market?

About Our Laffy Taffy Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.