Lagunitas Consumer Insights

Who buys Lagunitas?

A Lagunitas consumer is generally very high income, Asian, and lower middle age. Lagunitas consumers are more likely to purchase Lagunitas during larger pantry stocking trips. Brands such as Dannon Oikos, Sabra, and Oroweat also tend to be purchased in the same trip. See sample consumer insights data below.

Lagunitas Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$9.49
% of Basket $ (median)
20.6%
Total Basket $ (median)
$45.98

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lagunitas Consumer Demographics

demographic
index
Female
96
Male
143
<24
89
25-34
108
35-44
117
45-54
80
55-64
57
65+
63
African American
72
Asian
147
Caucasian
92
Hispanic
134
demographic
index
Has Kids
90
No Kids
122
- $20k
74
$20k-40k
75
$40k-60k
97
$60k-80k
80
$80k-100k
94
$100k-125k
111
$125k +
182
No College
39
College
110
Adv. Degree
122

Understand Lagunitas Consumer Behavior

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Lagunitas Basket Affinity & Size

brand
basket affinity
Dannon Oikos 7.9x
Sabra 7.7x
Oroweat 7.5x
Fresh Express 7.5x
basket size
index
Urgent Need (1-2 Items)
31
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
214

Where is Lagunitas Purchased?

channels
index
Club
173
Dollar
3
Drug
122
Food
178
Gas & Convenience
45
Mass
29
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.9x
Horizon Organic 1.8x
Taylor Farms 1.7x
Nabisco Triscuit 1.6x

How Did They Pay?

method
index
Cash
157
Credit
83
Debit
100
Food Stamps
5

When is Lagunitas Purchased?

day of week
Sun
16.7%
Mon
9.1%
Tue
10.2%
Wed
10.4%
Thu
12.2%
Fri
20.2%
Sat
21.4%
time of day
Morning
8.6%
Noon
15.5%
Afternoon
36.2%
Evening
33.1%
Late
6.6%

Get More Lagunitas Data

Contact us for the latest Lagunitas consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Lagunitas consumers switch to?

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Why do consumers stop buying Lagunitas products?

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Which retailers do Lagunitas shoppers prefer to shop at?

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What motivates consumers to try Lagunitas products?

Research the Lagunitas Target Market

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Who actually buys Lagunitas? Do these consumers match the intended target market of Lagunitas?

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What motivates the target market to purchase Lagunitas?

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What other target market should Lagunitas look at?

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Which other brands have a similar target market?

About Our Lagunitas Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.