Lagunitas Consumer Insights

Who buys Lagunitas? Lagunitas consumers are generally very high income, Asian, and lower middle age. Lagunitas consumers are more likely to purchase Lagunitas during larger pantry stocking trips. Brands such as Dannon Oikos, Sabra, and Oroweat also tend to be purchased in the same trip. Sample consumer insights data below.

Lagunitas Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.49
% of Basket $ (median)
20.6%
Total Basket $ (median)
$45.98

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lagunitas Consumer Demographics

demographic
index
Female
96
Male
143
<24
89
25-34
108
35-44
117
45-54
80
55-64
57
65+
63
African American
72
Asian
147
Caucasian
92
Hispanic
134
demographic
index
Has Kids
90
No Kids
122
- $20k
74
$20k-40k
75
$40k-60k
97
$60k-80k
80
$80k-100k
94
$100k-125k
111
$125k +
182
No College
39
College
110
Adv. Degree
122

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Lagunitas Basket Affinity & Size

brand
basket affinity
Dannon Oikos 7.9x
Sabra 7.7x
Oroweat 7.5x
Fresh Express 7.5x
basket size
index
Urgent Need (1-2 Items)
31
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
214

Where is Lagunitas Purchased?

channels
index
Club
173
Dollar
3
Drug
122
Food
178
Gas & Convenience
45
Mass
29
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.9x
Horizon Organic 1.8x
Taylor Farms 1.7x
Nabisco Triscuit 1.6x

How Did They Pay?

method
index
Cash
157
Credit
83
Debit
100
Food Stamps
5

When is Lagunitas Purchased?

day of week
Sun
16.7%
Mon
9.1%
Tue
10.2%
Wed
10.4%
Thu
12.2%
Fri
20.2%
Sat
21.4%
time of day
Morning
8.6%
Noon
15.5%
Afternoon
36.2%
Evening
33.1%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lagunitas consumers purchase?

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Why do Lagunitas consumers try new brands?

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Where do Lagunitas consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lagunitas Target Market

Arrow and target

Who actually buys Lagunitas? Do these consumers match the intended target market of Lagunitas?

Thought bubble

What motivates the target market to purchase Lagunitas?

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What other target market should Lagunitas look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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