Lakeside Consumer Insights

Who buys Lakeside?

A Lakeside consumer is generally slightly higher income, Caucasian, and older age. Lakeside consumers are more likely to purchase Lakeside during larger pantry stocking trips. Brands such as Sunny Meadow, Marketside, and Bolthouse Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Lakeside Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
3.3%
Total Basket $ (median)
$91.58

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lakeside Consumer Demographics

demographic
index
Female
101
Male
95
<24
83
25-34
96
35-44
97
45-54
101
55-64
131
65+
107
African American
99
Asian
48
Caucasian
113
Hispanic
38
demographic
index
Has Kids
98
No Kids
104
- $20k
78
$20k-40k
86
$40k-60k
90
$60k-80k
100
$80k-100k
124
$100k-125k
115
$125k +
109
No College
99
College
98
Adv. Degree
113

Understand Lakeside Consumer Behavior

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Lakeside Basket Affinity & Size

brand
basket affinity
Sunny Meadow 9.7x
Marketside 9.7x
Bolthouse Farms 8.5x
TURKEY KNOB 7.4x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
22
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
558

Where is Lakeside Purchased?

channels
index
Drug
0
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.2x
Perdue 1.9x
Utz 1.8x
Weight Watchers Smart Ones 1.7x

How Did They Pay?

method
index
Cash
75
Credit
107
Debit
109
Food Stamps
107

When is Lakeside Purchased?

day of week
Sun
19.7%
Mon
13.3%
Tue
11.5%
Wed
10.3%
Thu
11.6%
Fri
14.9%
Sat
18.6%
time of day
Morning
13.6%
Noon
18.3%
Afternoon
36.8%
Evening
25.0%
Late
6.3%

About Our Lakeside Consumer Insights

How do we know who buys Lakeside? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Lakeside consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.