Lala Consumer Insights

Who buys Lala? A Lala consumer is generally very low income, Hispanic, and adolescent age. Lala consumers are more likely to purchase Lala during larger pantry stocking trips. Brands such as Dannon Danimals, YoCrunch, and Bolthouse Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Lala Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
5.4%
Total Basket $ (median)
$55.08

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lala Consumer Demographics

demographic
index
Female
99
Male
114
<24
316
25-34
145
35-44
90
45-54
62
55-64
39
65+
29
African American
77
Asian
95
Caucasian
45
Hispanic
604
demographic
index
Has Kids
108
No Kids
83
- $20k
200
$20k-40k
172
$40k-60k
127
$60k-80k
69
$80k-100k
54
$100k-125k
53
$125k +
35
No College
172
College
92
Adv. Degree
52

Understand Lala Consumer Behavior

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Lala Basket Affinity & Size

brand
basket affinity
Dannon Danimals 13.7x
YoCrunch 9.4x
Bolthouse Farms 8.5x
Hawaiian Punch 7.4x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
469

Where is Lala Purchased?

channels
index
Club
120
Dollar
2
Drug
6
Food
96
Gas & Convenience
3
Mass
120
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 2.4x
Monster Energy 1.9x
Bar-S 1.9x
Bud Light 1.8x

How Did They Pay?

method
index
Cash
139
Credit
59
Debit
97
Food Stamps
300

When is Lala Purchased?

day of week
Sun
20.0%
Mon
16.0%
Tue
12.7%
Wed
10.0%
Thu
11.0%
Fri
12.4%
Sat
18.0%
time of day
Morning
12.7%
Noon
17.1%
Afternoon
30.0%
Evening
29.7%
Late
10.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lala consumers purchase?

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Why do Lala consumers try new brands?

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Where do Lala consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lala Target Market

Arrow and target

Who actually buys Lala? Do these consumers match the intended target market of Lala?

Thought bubble

What motivates the target market to purchase Lala?

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What other target market should Lala look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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