Lancaster (Candy) Consumer Insights

Who buys Lancaster (Candy)? A Lancaster (Candy) consumer is generally lower income, Caucasian, and adolescent age. Lancaster (Candy) consumers are more likely to purchase Lancaster (Candy) during larger pantry stocking trips. Brands such as Farmers Market, Marketside, and Kraft Singles also tend to be purchased in the same trip. Sample consumer insights data below.

Lancaster (Candy) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.98
% of Basket $ (median)
3.5%
Total Basket $ (median)
$56.35

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lancaster (Candy) Consumer Demographics

demographic
index
Female
103
Male
72
<24
167
25-34
84
35-44
95
45-54
110
55-64
141
65+
59
African American
108
Asian
29
Caucasian
109
Hispanic
80
demographic
index
Has Kids
91
No Kids
119
- $20k
133
$20k-40k
141
$40k-60k
99
$60k-80k
98
$80k-100k
97
$100k-125k
80
$125k +
49
No College
131
College
100
Adv. Degree
64

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Lancaster (Candy) Basket Affinity & Size

brand
basket affinity
Farmers Market 6.2x
Marketside 5.3x
Kraft Singles 4.8x
Cadbury 4.8x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
333

Where is Lancaster (Candy) Purchased?

channels
index
Beauty
32
Dollar
112
Drug
3
Food
0
Mass
214
regions
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What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.9x
Libby's 1.8x
Farmers Market 1.7x
Armour 1.7x

How Did They Pay?

method
index
Cash
111
Credit
79
Debit
110
Food Stamps
160

When is Lancaster (Candy) Purchased?

day of week
Sun
17.5%
Mon
11.8%
Tue
11.9%
Wed
11.0%
Thu
13.8%
Fri
15.2%
Sat
18.7%
time of day
Morning
10.2%
Noon
14.1%
Afternoon
34.3%
Evening
32.9%
Late
8.5%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lancaster (Candy) consumers purchase?

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Why do Lancaster (Candy) consumers try new brands?

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Where do Lancaster (Candy) consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lancaster (Candy) Target Market

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Who actually buys Lancaster (Candy)? Do these consumers match the intended target market of Lancaster (Candy)?

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What motivates the target market to purchase Lancaster (Candy)?

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What other target market should Lancaster (Candy) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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