Lance Consumer Insights

Who buys Lance? A Lance consumer is generally slightly lower income, Caucasian, and senior age. Lance consumers are more likely to purchase Lance during larger pantry stocking trips. Brands such as Chef Boyardee, Natures Own, and Kelloggs Pop Tarts also tend to be purchased in the same trip. Sample consumer insights data below.

Lance Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
3.4%
Total Basket $ (median)
$72.47

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lance Consumer Demographics

demographic
index
Female
102
Male
85
<24
82
25-34
88
35-44
103
45-54
108
55-64
106
65+
111
African American
94
Asian
47
Caucasian
112
Hispanic
44
demographic
index
Has Kids
102
No Kids
97
- $20k
104
$20k-40k
108
$40k-60k
116
$60k-80k
101
$80k-100k
100
$100k-125k
85
$125k +
72
No College
108
College
99
Adv. Degree
95

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Lance Basket Affinity & Size

brand
basket affinity
Chef Boyardee 4.9x
Natures Own 4.4x
Kelloggs Pop Tarts 4.4x
Sunny Meadow 4.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
528

Where is Lance Purchased?

channels
index
Club
1
Dollar
19
Drug
5
Food
48
Gas & Convenience
4
Mass
182
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.8x
Sunbeam 1.6x
Armour 1.6x
Hunt's Snack Pack 1.6x

How Did They Pay?

method
index
Cash
87
Credit
93
Debit
114
Food Stamps
119

When is Lance Purchased?

day of week
Sun
18.2%
Mon
13.6%
Tue
11.9%
Wed
11.2%
Thu
11.2%
Fri
14.9%
Sat
19.2%
time of day
Morning
14.2%
Noon
16.1%
Afternoon
35.1%
Evening
28.1%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lance consumers purchase?

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Why do Lance consumers try new brands?

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Where do Lance consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lance Target Market

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Who actually buys Lance? Do these consumers match the intended target market of Lance?

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What motivates the target market to purchase Lance?

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What other target market should Lance look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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