Lance Consumer Insights

Who buys Lance?

A Lance consumer is generally slightly lower income, Caucasian, and senior age. Lance consumers are more likely to purchase Lance during larger pantry stocking trips. Brands such as Chef Boyardee, Natures Own, and Kelloggs Pop Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Lance Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
3.4%
Total Basket $ (median)
$72.47

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lance Consumer Demographics

demographic
index
Female
102
Male
85
<24
82
25-34
88
35-44
103
45-54
108
55-64
106
65+
111
African American
94
Asian
47
Caucasian
112
Hispanic
44
demographic
index
Has Kids
102
No Kids
97
- $20k
104
$20k-40k
108
$40k-60k
116
$60k-80k
101
$80k-100k
100
$100k-125k
85
$125k +
72
No College
108
College
99
Adv. Degree
95

Understand Lance Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Lance Basket Affinity & Size

brand
basket affinity
Chef Boyardee 4.9x
Natures Own 4.4x
Kelloggs Pop Tarts 4.4x
Sunny Meadow 4.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
528

Where is Lance Purchased?

channels
index
Club
1
Dollar
19
Drug
5
Food
48
Gas & Convenience
4
Mass
182
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.8x
Sunbeam 1.6x
Armour 1.6x
Hunt's Snack Pack 1.6x

How Did They Pay?

method
index
Cash
87
Credit
93
Debit
114
Food Stamps
119

When is Lance Purchased?

day of week
Sun
18.2%
Mon
13.6%
Tue
11.9%
Wed
11.2%
Thu
11.2%
Fri
14.9%
Sat
19.2%
time of day
Morning
14.2%
Noon
16.1%
Afternoon
35.1%
Evening
28.1%
Late
6.5%

About Our Lance Consumer Insights

How do we know who buys Lance? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Lance consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.