Lance Captains Wafers Consumer Insights

Who buys Lance Captains Wafers? A Lance Captains Wafers consumer is generally slightly lower income, Caucasian, and older age. Lance Captains Wafers consumers are more likely to purchase Lance Captains Wafers during larger pantry stocking trips. Brands such as Kelloggs Pop Tarts, Sunny Meadow, and Armour also tend to be purchased in the same trip. Sample consumer insights data below.

Lance Captains Wafers Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
3.6%
Total Basket $ (median)
$70.00

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lance Captains Wafers Consumer Demographics

demographic
index
Female
102
Male
76
<24
94
25-34
98
35-44
96
45-54
110
55-64
110
65+
84
African American
102
Asian
56
Caucasian
112
Hispanic
44
demographic
index
Has Kids
100
No Kids
101
- $20k
108
$20k-40k
113
$40k-60k
117
$60k-80k
104
$80k-100k
95
$100k-125k
87
$125k +
63
No College
117
College
100
Adv. Degree
82

Understand Lance Captains Wafers Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Lance Captains Wafers Basket Affinity & Size

brand
basket affinity
Kelloggs Pop Tarts 5.7x
Sunny Meadow 5.2x
Armour 4.3x
Borden 4.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
491

Where is Lance Captains Wafers Purchased?

channels
index
Club
9
Dollar
316
Drug
10
Food
70
Gas & Convenience
16
Mass
151
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.8x
Sunbeam 1.6x
Armour 1.6x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
96
Credit
84
Debit
113
Food Stamps
152

When is Lance Captains Wafers Purchased?

day of week
Sun
18.4%
Mon
13.1%
Tue
12.4%
Wed
11.4%
Thu
11.8%
Fri
14.7%
Sat
18.2%
time of day
Morning
14.6%
Noon
16.1%
Afternoon
34.4%
Evening
28.0%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Lance Captains Wafers consumers purchase?

check mark

Why do Lance Captains Wafers consumers try new brands?

check mark

Where do Lance Captains Wafers consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lance Captains Wafers Target Market

Arrow and target

Who actually buys Lance Captains Wafers? Do these consumers match the intended target market of Lance Captains Wafers?

Thought bubble

What motivates the target market to purchase Lance Captains Wafers?

magnifying glass

What other target market should Lance Captains Wafers look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us