Lance Captains Wafers Consumer Insights

Who buys Lance Captains Wafers?

A Lance Captains Wafers consumer is generally slightly lower income, Caucasian, and older age. Lance Captains Wafers consumers are more likely to purchase Lance Captains Wafers during larger pantry stocking trips. Brands such as Kelloggs Pop Tarts, Sunny Meadow, and Armour also tend to be purchased in the same trip. See sample consumer insights data below.

Lance Captains Wafers Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.50
% of Basket $ (median)
3.6%
Total Basket $ (median)
$70.00

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lance Captains Wafers Consumer Demographics

demographic
index
Female
102
Male
76
<24
94
25-34
98
35-44
96
45-54
110
55-64
110
65+
84
African American
102
Asian
56
Caucasian
112
Hispanic
44
demographic
index
Has Kids
100
No Kids
101
- $20k
108
$20k-40k
113
$40k-60k
117
$60k-80k
104
$80k-100k
95
$100k-125k
87
$125k +
63
No College
117
College
100
Adv. Degree
82

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Lance Captains Wafers Basket Affinity & Size

brand
basket affinity
Kelloggs Pop Tarts 5.7x
Sunny Meadow 5.2x
Armour 4.3x
Borden 4.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
491

Where is Lance Captains Wafers Purchased?

channels
index
Club
9
Dollar
316
Drug
10
Food
70
Gas & Convenience
16
Mass
151
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.8x
Sunbeam 1.6x
Armour 1.6x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
96
Credit
84
Debit
113
Food Stamps
152

When is Lance Captains Wafers Purchased?

day of week
Sun
18.4%
Mon
13.1%
Tue
12.4%
Wed
11.4%
Thu
11.8%
Fri
14.7%
Sat
18.2%
time of day
Morning
14.6%
Noon
16.1%
Afternoon
34.4%
Evening
28.0%
Late
6.9%

Get More Lance Captains Wafers Data

Contact us for the latest Lance Captains Wafers consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Lance Captains Wafers consumers switch to?

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Why do consumers stop buying Lance Captains Wafers products?

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Which retailers do Lance Captains Wafers shoppers prefer to shop at?

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What motivates consumers to try Lance Captains Wafers products?

Research the Lance Captains Wafers Target Market

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Who actually buys Lance Captains Wafers? Do these consumers match the intended target market of Lance Captains Wafers?

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What motivates the target market to buy Lance Captains Wafers?

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What other target market should Lance Captains Wafers look at?

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Which other brands have a similar target market?

About Our Lance Captains Wafers Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.