Lance (Snacks) Consumer Insights

Who buys Lance (Snacks)? Lance (Snacks) consumers are generally slightly lower income, African American, and senior age. Lance (Snacks) consumers are more likely to purchase Lance (Snacks) during larger pantry stocking trips. Brands such as Pop-Tarts, Kellogg's, and Nabisco also tend to be purchased in the same trip. Sample consumer insights data below.

Lance (Snacks) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
5.0%
Total Basket $ (median)
$49.66

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lance (Snacks) Consumer Demographics

demographic
index
Female
101
Male
92
<24
77
25-34
82
35-44
97
45-54
117
55-64
130
65+
131
African American
162
Asian
43
Caucasian
110
Hispanic
45
demographic
index
Has Kids
97
No Kids
107
- $20k
94
$20k-40k
104
$40k-60k
108
$60k-80k
104
$80k-100k
97
$100k-125k
99
$125k +
83
No College
110
College
99
Adv. Degree
95

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Lance (Snacks) Basket Affinity & Size

brand
basket affinity
Pop-Tarts 5.3x
Kellogg's 4.6x
Nabisco 4.5x
Frito-Lay 4.2x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
420

Where is Lance (Snacks) Purchased?

channels
index
Beauty
0
Club
120
Dollar
427
Drug
6
Food
136
Gas & Convenience
58
Mass
71
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.8x
Sunbeam 1.7x
Utz 1.6x
Armour 1.5x

How Did They Pay?

method
index
Cash
90
Credit
100
Debit
104
Food Stamps
129

When is Lance (Snacks) Purchased?

day of week
Sun
17.9%
Mon
12.8%
Tue
12.9%
Wed
12.6%
Thu
12.3%
Fri
14.4%
Sat
17.2%
time of day
Morning
15.5%
Noon
17.4%
Afternoon
35.1%
Evening
26.6%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lance (Snacks) consumers purchase?

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Why do Lance (Snacks) consumers try new brands?

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Where do Lance (Snacks) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lance (Snacks) Target Market

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Who actually buys Lance (Snacks)? Do these consumers match the intended target market of Lance (Snacks)?

Thought bubble

What motivates the target market to purchase Lance (Snacks)?

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What other target market should Lance (Snacks) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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