Lance (Snacks) Consumer Insights

Who buys Lance (Snacks)?

A Lance (Snacks) consumer is generally slightly lower income, African American, and senior age. Lance (Snacks) consumers are more likely to purchase Lance (Snacks) during larger pantry stocking trips. Brands such as Pop-Tarts, Kellogg's, and Nabisco also tend to be purchased in the same trip. See sample consumer insights data below.

Lance (Snacks) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.50
% of Basket $ (median)
5.0%
Total Basket $ (median)
$49.66

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lance (Snacks) Consumer Demographics

demographic
index
Female
101
Male
92
<24
77
25-34
82
35-44
97
45-54
117
55-64
130
65+
131
African American
162
Asian
43
Caucasian
110
Hispanic
45
demographic
index
Has Kids
97
No Kids
107
- $20k
94
$20k-40k
104
$40k-60k
108
$60k-80k
104
$80k-100k
97
$100k-125k
99
$125k +
83
No College
110
College
99
Adv. Degree
95

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Lance (Snacks) Basket Affinity & Size

brand
basket affinity
Pop-Tarts 5.3x
Kellogg's 4.6x
Nabisco 4.5x
Frito-Lay 4.2x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
420

Where is Lance (Snacks) Purchased?

channels
index
Beauty
0
Club
120
Dollar
427
Drug
6
Food
136
Gas & Convenience
58
Mass
71
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.8x
Sunbeam 1.7x
Utz 1.6x
Armour 1.5x

How Did They Pay?

method
index
Cash
90
Credit
100
Debit
104
Food Stamps
129

When is Lance (Snacks) Purchased?

day of week
Sun
17.9%
Mon
12.8%
Tue
12.9%
Wed
12.6%
Thu
12.3%
Fri
14.4%
Sat
17.2%
time of day
Morning
15.5%
Noon
17.4%
Afternoon
35.1%
Evening
26.6%
Late
5.4%

Get More Lance (Snacks) Data

Contact us for the latest Lance (Snacks) consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Lance (Snacks) consumers switch to?

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Why do consumers stop buying Lance (Snacks) products?

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Which retailers do Lance (Snacks) shoppers prefer to shop at?

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What motivates consumers to try Lance (Snacks) products?

Research the Lance (Snacks) Target Market

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Who actually buys Lance (Snacks)? Do these consumers match the intended target market of Lance (Snacks)?

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What motivates the target market to buy Lance (Snacks)?

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What other target market should Lance (Snacks) look at?

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Which other brands have a similar target market?

About Our Lance (Snacks) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.