Lance Toasty Consumer Insights

Who buys Lance Toasty?

A Lance Toasty consumer is generally slightly lower income, African American, and senior age. Lance Toasty consumers are more likely to purchase Lance Toasty during larger pantry stocking trips. Brands such as Nabisco, Armour, and Kelloggs Pop Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Lance Toasty Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
5.4%
Total Basket $ (median)
$46.30

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lance Toasty Consumer Demographics

demographic
index
Female
101
Male
94
<24
74
25-34
72
35-44
95
45-54
126
55-64
142
65+
158
African American
153
Asian
29
Caucasian
112
Hispanic
38
demographic
index
Has Kids
95
No Kids
111
- $20k
88
$20k-40k
104
$40k-60k
108
$60k-80k
104
$80k-100k
97
$100k-125k
101
$125k +
86
No College
107
College
100
Adv. Degree
94

Understand Lance Toasty Consumer Behavior

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Lance Toasty Basket Affinity & Size

brand
basket affinity
Nabisco 4.7x
Armour 4.5x
Kelloggs Pop Tarts 4.4x
Quaker Chewy 4.0x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
386

Where is Lance Toasty Purchased?

channels
index
Club
157
Dollar
644
Drug
3
Food
129
Gas & Convenience
31
Mass
60
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.9x
Sunbeam 1.8x
Utz 1.6x
Maxwell House 1.6x

How Did They Pay?

method
index
Cash
93
Credit
101
Debit
103
Food Stamps
111

When is Lance Toasty Purchased?

day of week
Sun
18.4%
Mon
12.4%
Tue
12.4%
Wed
12.7%
Thu
12.2%
Fri
14.6%
Sat
17.2%
time of day
Morning
15.9%
Noon
17.6%
Afternoon
35.3%
Evening
26.0%
Late
5.1%

About Our Lance Toasty Consumer Insights

How do we know who buys Lance Toasty? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Lance Toasty consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.