Lance Toasty Consumer Insights

Who buys Lance Toasty? A Lance Toasty consumer is generally slightly lower income, African American, and senior age. Lance Toasty consumers are more likely to purchase Lance Toasty during larger pantry stocking trips. Brands such as Nabisco, Armour, and Kelloggs Pop Tarts also tend to be purchased in the same trip. Sample consumer insights data below.

Lance Toasty Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
5.4%
Total Basket $ (median)
$46.30

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lance Toasty Consumer Demographics

demographic
index
Female
101
Male
94
<24
74
25-34
72
35-44
95
45-54
126
55-64
142
65+
158
African American
153
Asian
29
Caucasian
112
Hispanic
38
demographic
index
Has Kids
95
No Kids
111
- $20k
88
$20k-40k
104
$40k-60k
108
$60k-80k
104
$80k-100k
97
$100k-125k
101
$125k +
86
No College
107
College
100
Adv. Degree
94

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Lance Toasty Basket Affinity & Size

brand
basket affinity
Nabisco 4.7x
Armour 4.5x
Kelloggs Pop Tarts 4.4x
Quaker Chewy 4.0x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
386

Where is Lance Toasty Purchased?

channels
index
Club
157
Dollar
644
Drug
3
Food
129
Gas & Convenience
31
Mass
60
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.9x
Sunbeam 1.8x
Utz 1.6x
Maxwell House 1.6x

How Did They Pay?

method
index
Cash
93
Credit
101
Debit
103
Food Stamps
111

When is Lance Toasty Purchased?

day of week
Sun
18.4%
Mon
12.4%
Tue
12.4%
Wed
12.7%
Thu
12.2%
Fri
14.6%
Sat
17.2%
time of day
Morning
15.9%
Noon
17.6%
Afternoon
35.3%
Evening
26.0%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lance Toasty consumers purchase?

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Why do Lance Toasty consumers try new brands?

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Where do Lance Toasty consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lance Toasty Target Market

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Who actually buys Lance Toasty? Do these consumers match the intended target market of Lance Toasty?

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What motivates the target market to purchase Lance Toasty?

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What other target market should Lance Toasty look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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