Lancome Consumer Insights

Who buys Lancome?

A Lancome consumer is generally very high income, Asian, and senior age. Lancome consumers are more likely to purchase Lancome during larger pantry stocking trips. Brands such as Charmin, Generic Pma, and Marketside also tend to be purchased in the same trip. Sample consumer insights data below.

Lancome Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.68
% of Basket $ (median)
7.4%
Total Basket $ (median)
$36.45

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lancome Consumer Demographics

demographic
index
Female
102
Male
82
<24
139
25-34
77
35-44
94
45-54
122
55-64
123
65+
141
African American
52
Asian
331
Caucasian
73
Hispanic
179
demographic
index
Has Kids
92
No Kids
119
- $20k
100
$20k-40k
89
$40k-60k
80
$60k-80k
100
$80k-100k
95
$100k-125k
97
$125k +
156
No College
75
College
104
Adv. Degree
108

Understand Lancome Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Lancome Basket Affinity & Size

brand
basket affinity
Charmin 7.6x
Generic Pma 7.3x
Marketside 7.3x
Farmers Market 6.5x
basket size
index
Urgent Need (1-2 Items)
57
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
116
Pantry Stocking (21+ Items)
257

Where is Lancome Purchased?

channels
index
Beauty
30730
Club
3
Dollar
174
Drug
11
Food
12
Gas & Convenience
526
Mass
52
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.4x
Taylor Farms 1.4x
Wrigley's Extra 1.4x
Neutrogena 1.4x

How Did They Pay?

method
index
Cash
68
Credit
167
Debit
49
Food Stamps
15

When is Lancome Purchased?

day of week
Sun
15.1%
Mon
10.7%
Tue
13.2%
Wed
11.4%
Thu
9.2%
Fri
17.8%
Sat
22.5%
time of day
Morning
9.5%
Noon
24.2%
Afternoon
36.0%
Evening
27.9%
Late
2.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lancome consumers purchase?

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Why do Lancome consumers try new brands?

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Where do Lancome consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lancome Target Market

Arrow and target

Who actually buys Lancome? Do these consumers match the intended target market of Lancome?

Thought bubble

What motivates the target market to purchase Lancome?

magnifying glass

What other target market should Lancome look at?

venn diagram

Which other brands have a similar target market?

About Our Lancome Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.