Land O Lakes Consumer Insights

Who buys Land O Lakes?

A Land O Lakes consumer is generally very high income, Caucasian, and senior age. Land O Lakes consumers are more likely to purchase Land O Lakes during larger pantry stocking trips. Brands such as Domino, Eggland's Best, and Perdue also tend to be purchased in the same trip. See sample consumer insights data below.

Land O Lakes Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.91
% of Basket $ (median)
5.4%
Total Basket $ (median)
$73.03

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Land O Lakes Consumer Demographics

demographic
index
Female
100
Male
101
<24
69
25-34
74
35-44
100
45-54
115
55-64
138
65+
159
African American
78
Asian
66
Caucasian
109
Hispanic
65
demographic
index
Has Kids
97
No Kids
108
- $20k
68
$20k-40k
78
$40k-60k
87
$60k-80k
99
$80k-100k
104
$100k-125k
129
$125k +
140
No College
87
College
100
Adv. Degree
117

Understand Land O Lakes Consumer Behavior

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Land O Lakes Basket Affinity & Size

brand
basket affinity
Domino 4.4x
Eggland's Best 4.2x
Perdue 3.9x
Kraft Philadelphia 3.7x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
427

Where is Land O Lakes Purchased?

channels
index
Beauty
0
Club
84
Dollar
3
Drug
23
Food
180
Gas & Convenience
29
Mass
62
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Eggland's Best 1.2x
Birds Eye Steamfresh 1.2x
Boars Head 1.2x
Snyders Of Hanover 1.2x

How Did They Pay?

method
index
Cash
93
Credit
120
Debit
88
Food Stamps
87

When is Land O Lakes Purchased?

day of week
Sun
18.0%
Mon
13.8%
Tue
12.7%
Wed
12.3%
Thu
11.7%
Fri
14.3%
Sat
17.2%
time of day
Morning
15.9%
Noon
18.1%
Afternoon
35.8%
Evening
25.2%
Late
5.1%

Get More Land O Lakes Data

Contact us for the latest Land O Lakes consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Land O Lakes consumers switch to?

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Why do consumers stop buying Land O Lakes products?

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Which retailers do Land O Lakes shoppers prefer to shop at?

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What motivates consumers to try Land O Lakes products?

Research the Land O Lakes Target Market

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Who actually buys Land O Lakes? Do these consumers match the intended target market of Land O Lakes?

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What motivates the target market to purchase Land O Lakes?

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What other target market should Land O Lakes look at?

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Which other brands have a similar target market?

About Our Land O Lakes Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.