Land O Lakes Fresh Buttery Taste Consumer Insights

Who buys Land O Lakes Fresh Buttery Taste? A Land O Lakes Fresh Buttery Taste consumer is generally slightly lower income, Caucasian, and older age. Land O Lakes Fresh Buttery Taste consumers are more likely to purchase Land O Lakes Fresh Buttery Taste during larger pantry stocking trips. Brands such as Sunny Meadow, Kelloggs Pop Tarts, and Borden also tend to be purchased in the same trip. Sample consumer insights data below.

Land O Lakes Fresh Buttery Taste Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.98
% of Basket $ (median)
2.8%
Total Basket $ (median)
$70.56

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  • Recent demographic data

Land O Lakes Fresh Buttery Taste Consumer Demographics

demographic
index
Female
100
Male
102
<24
127
25-34
48
35-44
88
45-54
132
55-64
210
65+
206
African American
64
Asian
36
Caucasian
108
Hispanic
104
demographic
index
Has Kids
86
No Kids
132
- $20k
58
$20k-40k
108
$40k-60k
114
$60k-80k
103
$80k-100k
107
$100k-125k
81
$125k +
99
No College
97
College
106
Adv. Degree
74

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Land O Lakes Fresh Buttery Taste Basket Affinity & Size

brand
basket affinity
Sunny Meadow 10.8x
Kelloggs Pop Tarts 6.7x
Borden 6.1x
Goya 5.3x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
520

Where is Land O Lakes Fresh Buttery Taste Purchased?

channels
index
Drug
56
Food
61
Mass
166
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.7x
Oroweat 1.7x
Birds Eye Steamfresh 1.6x
Bud Light 1.6x

How Did They Pay?

method
index
Cash
148
Credit
88
Debit
92
Food Stamps
83

When is Land O Lakes Fresh Buttery Taste Purchased?

day of week
Sun
19.5%
Mon
14.6%
Tue
11.6%
Wed
11.7%
Thu
11.4%
Fri
13.0%
Sat
18.3%
time of day
Morning
14.6%
Noon
18.7%
Afternoon
34.5%
Evening
26.6%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Land O Lakes Fresh Buttery Taste consumers purchase?

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Why do Land O Lakes Fresh Buttery Taste consumers try new brands?

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Where do Land O Lakes Fresh Buttery Taste consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Land O Lakes Fresh Buttery Taste Target Market

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Who actually buys Land O Lakes Fresh Buttery Taste? Do these consumers match the intended target market of Land O Lakes Fresh Buttery Taste?

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What motivates the target market to purchase Land O Lakes Fresh Buttery Taste?

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What other target market should Land O Lakes Fresh Buttery Taste look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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